Full-Time Digital Content Coordinator

An exciting opportunity to work with the iconic Dan Murphy’s brand, creating inspiring digital content & supporting the growth of our social media channels.

Join a dynamic and collaborative team, bringing your true self to work. Melbourne based, hybrid role.

As the Digital Content Coordinator you’ll play a key role in supporting the creation and execution of entertaining and inspiring social content to help Australians to ‘Drink Better for Less’ and to engage our Millennial and Gen Z customers.

Work in a highly talented, supportive and dynamic Content Team to help deliver Dan Murphy’s social media and content creator strategy.

You’ll have a passion for all things social and stay up-to-date in the latest in pop culture. You are organised, a confident writer and full of creative ideas ready to action (film & create) in a heartbeat!

Here is a taster of what you can expect in this role:

• Work with teams across Dan’s end to end, creating a customer first team culture.
• Manage Dan Murphy’s social media (Instagram, TikTok, Facebook, Pinterest) including content creation, copywriting, and calendar management, aligning with brand voice.
• Handle social media uploads, proactive community management (some out-of-hours work required), and performance reporting.
• Support content creator/influencer strategy and executes creative assets with agency partners.
• Captures content (e.g., events, behind-the-scenes) and provides production support for photoshoots.
• Assists with supplier/brand collaborations to boost engagement.
• Leads product/sample ordering for shoots and send-outs.
• Supports the Wine Merchant Store Team Social Advocacy Program.
• Coordinates with Customer Service Hub for reactive community management and campaign communication.
• Leads proactive community engagement with Endeavour Customer Service.
• Manages Content Team invoicing and budget.
• Fosters collaborative relationships across departments (marketing, merchandise, retail media, operations) and works cross-functionally to support initiatives.
• Upholds Dan Murphy’s Values and promotes a customer-first culture.

Now let’s talk about you:

• Experience in marketing (2+ years), even better if you've worked within retail, drinks, lifestyle, fashion, or lifestyle brands, or as part of an agency.
• Tertiary Qualifications in business and/or marketing.
• Confident with writing and developing social media content and copy.
• A tech genius with every editing app possible, who lives & breathes social and you're always on top of the next emerging trend.
• Passion for content marketing with a great eye for socials and strong visual aesthetic.
• High attention to detail and organisational skills.
• Hands-on, comfortable rolling up your sleeves, with an ability to adapt quickly to situations.
• Excellent verbal and written communication skills.
• Familiarity with the Australian social media landscape including content creators, influencers.
• Experience working with social insights tools.
• This role requires a full drivers license and vehicle to be able to attend and bring product to photoshoots.

What is the last date for applying to the job?

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