Full-Time Dynamic Social Media & Content Creator

We're seeking a passionate and digitally savvy Social Media & Content Creator based in South Africa to join our team and amplify our brand message for Standard Wesant and our ELA platform within the elevator industry globally. You will be instrumental in creating engaging content, building a strong online community, and attracting industry professionals and potential customers to our innovative solutions.

This role offers the exciting opportunity to be at the forefront of marketing for a technologically advanced company.

Responsibilities:

• Develop and execute a social media strategy to build brand awareness for Standard Wesant and the ELA platform.
• Create compelling and informative content (text, images, videos, case studies, potentially technical snippets explained simply) showcasing the benefits of the ELA platform and Standard Wesant's expertise in field service management, parts solutions, and complete system solutions.
• Manage and grow our social media presence on relevant platforms for B2B audiences in the industry (e.g., LinkedIn, potentially industry-specific forums or groups, and exploring emerging platforms).
• Engage with industry professionals and potential customers online, fostering a community and answering inquiries.
• Highlight our presence and activities in the various markets, including any local partnerships, events, or success stories.
• Stay up-to-date with industry trends, competitor activities, and social media best practices, particularly in the B2B technology space.
• Collaborate with the global marketing team to ensure brand consistency and alignment with overall marketing goals.
• Track and analyze social media performance, providing reports and insights to optimize strategies.
• Potentially create content for other digital channels such as blog posts or email newsletters.
• Understand and communicate the value proposition of a technical product in an engaging and accessible way.

Requirements:

• Proven experience in social media marketing and content creation, ideally with some exposure to B2B or technical industries.
• Excellent written and verbal communication skills in English, with the ability to explain technical concepts clearly.
• Creative and visually oriented with an eye for professional and engaging content.
• Strong understanding of social media platforms relevant to reaching industry professionals (e.g., LinkedIn).
• Ability to develop content that resonates with a business audience, highlighting benefits and solutions.
• Experience with social media management and analytics tools.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a global team.
• Proactive and enthusiastic attitude with a desire to learn about the elevator technology industry.

Bonus points for:

• Experience marketing SaaS platforms or technical solutions.
• Familiarity with the construction or engineering industries in South Africa.
• Experience with video editing or graphic design.

What We Offer:

• A unique opportunity to be part of a global company bringing cutting-edge technology to the elevator industry
• A dynamic and innovative work environment.
• The chance to shape the online presence of a growing brand in a specialized field.
• Collaboration with an international team.

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