Full-Time GA4 & Google Tag Manager Specialist

Digital Analytics Infrastructure Management:Implementation and maintenance of digital analytics tools, particularly Google Tag Manager, ensuring accurate data collection and tracking across digital properties.Develop and maintain tagging strategies to track key user interactions, events, and conversions across websites, mobile apps, and other digital platforms.Collaborate with cross-functional teams including business, developers, marketers, and designers to implement tracking requirements and ensure alignment with business objectives.

Data Analysis and Insights:Utilize Looker Studio and other analytics platforms to analyze data, generate actionable insights, and produce regular reports on digital marketing performance.Identify trends, patterns, and opportunities within digital data sets to optimize marketing strategies, improve user experiences, and drive business growth.Present findings and recommendations to stakeholders, translating complex data into clear and actionable insights for decision-making.

Digital Marketing Support:Work closely with digital marketing teams to define tracking requirements for campaigns, initiatives, and experiments, ensuring accurate measurement of KPIs and ROI.Provide expertise and guidance on digital analytics best practices, including attribution modeling, audience segmentation, and A/B testing methodologies.Collaborate on the development and optimization of digital assets based on data-driven insights and performance metrics.

Requirements:

• 3+ years of experience in digital analytics
• Proficiency in Google Tag Manager
• Experience with Looker Studio or similar tools
• Strong understanding of digital marketing concepts
• Excellent analytical skills
• Certifications in Google Analytics, Google Tag Manager, or related platforms are a plus
• Good level of English written and spoken

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