Full-Time Global ABM Manager

StrongDM is driven by a clear mission: Secure Access, Zero Trust. We design products and solutions that reflect this commitment, transforming the way organizations manage privileged access across their critical infrastructure.

By leading with Zero Trust Privileged Access Management (PAM), we help our customers achieve secure, dynamic, and fine-grained control over access to their most sensitive resources.

This focus on security has earned us an industry-leading 98% customer retention rate.

What You'll Do:

• ICP Playbooks: Coordinate the effort to create ICP-specific playbooks for target audiences, including outreach sequences, emails, presentations, and 1:many ABM tactics to support the sales play.
• Sales Campaign Development: Develop and execute marketing strategies and messaging to clearly communicate StrongDM's value proposition to segmented audiences to support BDR and AE prospecting efforts.
• ABM Execution: Design and implement account-based marketing programs using tools like Mutiny or Sendoso to personalize engagement, drive lead conversions, and accelerate pipeline progression.
• Multi-Threading Strategy: Develop strategies to help sales teams successfully multi-thread key accounts, ensuring all decision-makers and influencers are addressed.
• Content Development: Partner with the content team to create high-impact content for BDR and AE campaigns, including case studies, blog posts, playbooks, sales materials, and personalized outreach content.
• Market Intelligence: Conduct market research to identify industry trends, competitive positioning, and customer pain points, using these insights to inform ABM strategies and sales playbooks. Coordinate with sales and marketing teams to identify high-value accounts, decision-makers, and influencers.
• Go-to-Market Strategy for Launches: Partner with sales, product, and marketing teams to design and execute go-to-market plans for new product launches and ongoing sales initiatives. Develop and execute a consistent plan for target accounts throughout the entire buyer's journey.
• Event and Webinar Support: Help plan and execute ABM-focused events and webinars to engage prospects and customers, and drive follow-up meetings.

Requirements:

• 3+ years of experience in cybersecurity or cybersecurity marketing.
• 5+ years of experience in a B2B marketing role with a focus on ICP content development and ABM strategies.
• Experience with marketing and sales tools (e.g., Salesforce, HubSpot).
• Excellent communication skills, writing, presentation skills, and social media experience.
• Strong collaboration and cross-functional teamwork abilities.
• Creative thinking and strategic planning skills with a detail-oriented approach.
• Passion for technology and innovation.

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