Full-Time Head of Product Marketing

About GreyNoise GreyNoise Intelligence is a mission-driven security startup focused on helping organizations understand and mitigate risks from Internet scanning and exploitation. GreyNoise provides real-time, verifiable intelligence on all actors scanning the Internet and how some of them are attempting to exploit vulnerabilities on assets connected to corporate networks. The intelligence is highly trusted because it’s generated from a global fleet of thousands of purpose-built sensors observing the Internet. Advanced data science techniques and AI are used to process millions of observed events into real-time intelligence for customers. The GreyNoise Global Observation Grid observes and analyzes unique threat data at-scale that no one else can. GreyNoise provides the most actionable threat intelligence against perimeter threats, so that no attack works twice.

The Role We are looking for a seasoned Product Marketing professional to join our team. You will be responsible for helping to define and execute the go-to-market strategy for GreyNoise's products. You will work closely with our executive, product, sales, and marketing teams to ensure our products are well-positioned, have compelling messaging, and our field teams are well-trained on how GreyNoise solves customer pain-points. The ideal candidate has a strong background and deep understanding of the security market, and the threat intelligence market specifically. They also have a proven track record of driving successful product launches, marketing campaigns, and sales enablement initiatives.

What You Will Do

1. Market Analysis and Strategy: Develop and refine product positioning, messaging, and value propositions that resonate with our customers and prospects. Define and execute go-to-market strategies for new product launches and feature updates. Conduct market research to identify customer needs, market trends, and competitive landscape.
2. Product Launch and Management: Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams. Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy, public relations, analyst relations, and more. Define and execute a freemium strategy for converting free GreyNoise users into paying customers. Monitor product performance and customer feedback to inform product development and marketing strategies.
3. Sales Enablement: Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more. Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively.
4. Content and Communications: Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more. Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates.
5. Customer Engagement: Regularly gather feedback from customers to inform product and GTM strategy. Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.

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