Full-Time Head of SEO (Rome2Rio) Australia
Omio is hiring a remote Full-Time Head of SEO (Rome2Rio) Australia. The career level for this job opening is Manager and is accepting Melbourne, Australia based applicants remotely. Read complete job description before applying.
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Driving SEO Strategy: Lead Rome2Rio's global SEO strategy, focusing on search visibility, organic growth, and content-driven initiatives to expand reach and online authority, driving a seamless user experience for multi-modal travel information.
SEO Strategy & Execution: Develop and execute an innovative, data-driven SEO strategy aligned with Rome2Rio's growth objectives, increasing organic traffic, improving keyword rankings, and enhancing user engagement.
Content Optimization: Oversee SEO-driven content strategy, focusing on user-centric content creation, keyword optimization, and SEO-friendly content architecture across all travel modes, destinations, and user intents.
Technical SEO: Collaborate with engineering and product teams to implement technical SEO best practices, including site architecture, page load optimization, mobile-friendliness, schema markup, and URL structuring.
Data Analysis & Reporting: Utilize analytics tools (e.g., Google Analytics, SEMrush, Ahrefs) to monitor performance, generate actionable insights, and refine strategies based on data analysis.
SEO Testing & Experimentation: Lead SEO testing initiatives, including A/B tests and organic CTR/engagement experiments, to optimize user interaction and search performance.
International SEO: Oversee Rome2Rio's international SEO efforts, targeting multilingual/multicultural markets, ensuring compliance with regional guidelines, and optimizing user experiences across different locales.
Cross-Functional Collaboration: Work closely with the Content and Organic Marketing teams to ensure consistent SEO integration and brand alignment. Coordinate with engineering for performance improvements and technical SEO needs.
Team Leadership & Development: Manage, mentor, and develop an SEO-focused team, fostering collaboration, learning, and continuous improvement aligned with Rome2Rio's objectives.
Competitor Analysis: Conduct regular competitor analysis to identify market trends, opportunities, and potential threats, adjusting strategies to maintain a competitive edge.
Staying Current: Keep abreast of SEO, search engine, and algorithm changes, sharing insights with the R2R and Omio team and adapting strategies as needed.