Contractor Marketing Campaign Content Producer

• Partner with the Senior Campaign Manager to translate campaign briefs into high-converting content across email, ads, social, landing pages, and nurture sequences.
• Write and edit clear, engaging copy for: paid media ads, website landing pages, email nurture sequences and drip campaigns, script, storyboard, event collateral, campaign messaging frameworks
• Repurpose long-form content into snackable, channel-optimized formats for social media (e.g., social copy, blog snippets, sales collateral).
• Use AI tools (e.g. ChatGPT, Descript, Synthesia, Canva, etc.) to develop: short-form interactive content, social media videos and visual content to boost engagement
• Align content with campaign objectives, brand tone, SEO best practices, and channel-specific formats
• Collaborate with internal stakeholders including Campaigns, Design, and Product Marketing
• Develop messaging frameworks that align with personas, industries, and product use cases.
• Track performance of content assets and iterate based on campaign results.

• Strong B2B storytelling
• Ability to translate product positioning into compelling campaign hooks
• Experience with webinar scripting, campaign creative briefs
• Close collaboration with design, digital, and sales/SDRs

• Proven experience writing B2B marketing content for SaaS or tech companies
• Direct experience in Learning & Development (L&D), HR tech, or employee training and enablement sectors
• A strong portfolio of campaign-driven work across digital channels
• Demonstrated ability to craft conversion-optimized content for different stages of the funnel
• Experience with AI content tools for video, visuals, or interactivity
• Comfortable working with distributed teams and managing multiple deadlines
• Located in Australia (US timezone alignment required for meetings)

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