Full-Time Marketing Data Analyst

Carry1st is Africa's leading publisher of mobile games and digital content. We operate at the intersection of games, publishing, and fintech, scaling awesome content in frontier markets.

As a Marketing Data Analyst, you'll generate insights into our players and acquisition campaigns, leading to strategic recommendations and operational optimizations that drive cost-efficient acquisition of high-valued customers.

• Insights & Optimization: Utilize advanced analytics to identify trends, patterns, and opportunities, translating them into strategic recommendations and operational optimizations.
• Business Needs to Analytical Solutions: Collaborate with cross-functional teams to translate business questions and hypotheses into structured analysis, defining key metrics to track success.
• Reporting: Develop, operationalize, and maintain dashboards & automated reports to visualize key performance indicators for senior management and aid operational decision-making for marketing teams.
• Experimentation: Design and evaluate A/B tests to validate hypotheses, using deep dives and segmentations to further guide the UA roadmap.
• Data Management: Ensure data accuracy and integrity, establishing best practices where a single source of truth is lacking.

Requirements:

• Strong understanding of the mobile advertising space (networks, bidding systems, algorithms)
• Fluency with key funnel metrics (CTR, CVR, CPI, ARPU, Retention, LTV)
• Proficiency in SQL
• Proficiency in Tableau and Python (a plus)
• Strong analytical skills backed by statistical fundamentals
• Strong problem-solving acumen and ability to tackle ambiguity
• Excellent communication and collaboration skills

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