Full-Time Marketing, DeFi Community Cultivator & Growth
Delv is hiring a remote Full-Time Marketing, DeFi Community Cultivator & Growth. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
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About the company:DELV develops new protocols for new markets to advance the safe adoption of decentralized financial systems by building novel, research-backed, and open source infrastructure.Hyperdrive.box (https://hyperdrive.box/) supports two products, Hyperdrive One and Fixed Borrow. Hyperdrive One creates access to a new automated market maker (AMM) protocol DELV developed for fixed and multiplied exposure to variable rates generated from secure yield sources in DeFi. Fixed Borrow protects borrowers from rising interest by setting a projected cap on their borrowing interest rate costs.
Learn more here: https://blog.delv.tech/
Working at DELV is a rare and exciting opportunity to build on the cutting edge of DeFi to help shape the future of trustless ownership and programmatic markets of crypto-native assets.
About the role:We’re looking for a DeFi Community Cultivator & Growth Manager to own our community social media channels and be a public face of the company! This role will own execution across all channels, engaging audiences through timely, dynamic, interactive, and engaging social content. In this role you will be a leader on X/Twitter & Farcaster, replying to posts, speaking on spaces, and curating the DeFi experience that reflects and elevates DELV's brand.
You will simplify complex concepts, design social content, and develop relationships to grow product awareness, acquire new customers, drive traffic/conversion, and recognition as a thought leader. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one. We are looking for someone with a high EQ who has an intuitive understanding of why people think, act, and behave the way they do.
A strong candidate will also have financial literacy, with a strong understanding of leading narratives in crypto trading with a deep conviction in the values of DeFi, such as decentralization, open-source development, and community collaboration. You are also aware of the influential social media accounts on cryptotwitter, and have ideas for creatively making them aware of DELV's own DeFi product announcements and narratives.
What you'll do
- Strategize: Own DELV's presence on its social channels, including X/Twitter, Farcaster, Discord, Telegram, and YouTube.
- Listen: Drive Social Listening and Market research: Leverage social media tools such as Twitter/X, Discord, Telegram, as well as posting schedules and other tools to identify content trends.
- Identify Trends: Monitor DeFi and Web3 community trends to identify engagement opportunities to tactfully embed our voice in the conversation.
- Write: Deliver expressive and tight social media copy, with flair.
- Host: Setup, facilitate, and host regular X/Twitter spaces on engaging topics and topical conversations with our team, supporting teams, and DeFi thought leaders
- Engage: Speak for the DELV brand outside of planned campaigns, immersing yourself in the conversation around brand awareness and what's happening in the crypto/DeFi space.
- Research: Oversee social research, planning, calendaring, creative development, publishing, moderation, and reporting.
- Report: Maintain social media tracking, metric reporting, and perform optimizations.
- Support: Answer questions and resolve areas of confusion from the community as they arise.
- Experiment: Try out different ideas to boost audience engagement and promote DELV.
- Target: Identify target audiences and develop tactics to engage existing partners and acquire new DELV advocates.
- Lead: Take the experience you have from building thriving communities from the ground up, and speak to the difficulties and strategies you employed.
- Evaluate: Qualitatively, and quantitatively evaluate social trends as they evolve.
Qualifications
- 2-5 years of hands-on social media marketing and community management, or growth experience.
- You intimately understand social media, including: X/Twitter, Farcaster, Telegram, Instagram, and YouTube.
- You live and breathe social context – you understand how social engagement works and enjoy creatively integrating crypto and mainstream trends into social content.
- Passion for DeFi.
- Ability to transform crypto terminologies into concise social media copy.
- Expert at best practices for the top social media platforms – with a curiosity for understanding new social platforms and tools.
- Proficiency in social media publishing, listening and measurement tools.
- You have a passion for data and can quickly assess market movements to generate content that’s on brand, on point, and sometimes, on the fly.
- You're a storyteller with an eye for detail, and mastery of both technical and aesthetic best practices for copy, images, and video across social platforms.
- You’re motivated, resourceful, agile, and can thrive independently or collaboratively in a fast-paced startup.
- Team player and nurturer of a healthy workplace culture
- No ego, a goal-oriented design enthusiast who both pro-actively seeks and invites constructive feedback with confidence
- Entrepreneurial “can do” attitude and a relentless passion for collaboration and creative thinking
- Fluency in English