Full-Time Marketing Insights Senior Analyst

What you get to do in this role: We are looking for a dynamic and analytical Marketing Insights Analyst to join our team. As the Marketing Insights Analyst, you will be responsible for interpreting data, extracting insights, and collaborating with portfolio managers, data scientists, and business leaders to provide valuable analysis and showcase the performance of ServiceNow marketing campaigns across customer journey stages. You will work cross functionally with various Marketing & Data Analytics teams to identify trends, customer behavior patterns (not limited to content engagement), and overall marketing performance to optimize campaigns and maximize ROI.

Responsibilities:

• Utilize performance dashboard & data analytics tools to analyze and interpret the effectiveness of marketing campaigns (experience with brand health metrics, web behavior, demand gen waterfall, multi-touch attribution, pipeline management).
• Develop data-driven actions plan recommendations for marketing teams to implement to enhance marketing performance.

Data Driven Storytelling:

• Analytical Storytelling: Exceptional communication skills, turning complex data into compelling narratives that drive strategic decisions.
• Understanding of MarTech/AdTech: Proficient in analytical dashboards and data visualization tools, with a keen sense of the digital landscape's impact on brand and marketing strategies.

Enhancing Results Through Communication and Collaboration:

• Ability to effectively communicate ideas, address issues, and provide feedback to others.
• Excellent communication and presentation skills.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Leverage emotional intelligence to skillfully interpret and nurture relationships, empowering you to confidently navigate social interactions with empathy and understanding.

To be successful in this role you have:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry.
• Must be comfortable working in a rapidly changing environment with complex, messy, and imperfect data.
• Skilled in A/B testing and reporting on findings.
• Skilled in Story Telling PowerPoint
• Strong analytical and problem-solving abilities.
• Detail-oriented with strong organizational and project management skills.
• Bachelor's degree in Marketing, Business, Statistics, or related field.
• 5+ years experience in Marketing Analytics.
• 3+ years experience with the use of Power BI, Adobe analytics, or other data dashboards.

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