Full-Time Media Specialist

The primary responsibility of the Paid Media Specialist position is to target our practices’ ideal clients and drive high quality traffic to our practice websites that turn into high value, qualified leads by: 

• Ensuring the regular and seamless onboarding of net new practices onto paid media  

• Preparing weekly and monthly reports for internal and external stakeholders 

• Measuring and optimizing campaigns to meeting internal KPI benchmarks and program goals  

• Managing paid media for multiple practices across our clinic partner network  

• Preparing presentations summarizing campaign performance and presenting them to our partner doctors and practice managers 

• Implementing and configuring Google Ads conversion tracking and attribution across multiple conversion paths for single and multi-location practices  

• Providing feedback on all stages of our paid media funnels to internal and external stakeholders 

• Brainstorming new and innovative ways to target the clients who are most valuable to our practices and drive additional volume 

• Regularly analyzing campaign performance, identifying potential trends as they occur, and working with stakeholders to encourage positive trends and halt negative trends 

• Identifying potential pain points / barriers to conversion and brainstorming innovative ways to overcome them 

• Evaluating media spend levels and provide feedback / recommendations based on previous performance 

• Collecting feedback lead quality feedback from regional marketing leads and distilling into an actionable plan to improve performance 

• Working closely with our data & analytics team to validate campaign performance data  

• Proactively recommending improvements to paid media campaigns to boost performance 

• Grow to understand macro and micro search demand, seasonality, and business trends, then develop campaigns / strategies to capitalize on them 

• Collaborate with our regional marketing and operations teams to better understand each practice’s individual needs, and how they could impact their paid media performance 

As our resident paid media expert, you will be the go-to person for all things paid media. To be successful in this position, the candidate must be a subject matter expert and be able to perform each duty satisfactorily. The responsibilities listed above represent the knowledge, skill, and/or experience required to fill the role’s responsibilities.  

Education / Experience 

• Bachelor’s degree preferred, equivalent experience and/or proven track record of results accepted 

• 2 - 4 years of experience directly managing Google Ads campaigns, willing to train and/or build development pipelines 

• Meta ads and Microsoft Ads experience is desired, but not required 

• Hands-on experience directly managing paid advertising via search, Pmax, display, demand gen, etc. 

• Current Google Ads certification (Search, Display, AI, & Measurement required)  

• Experience successfully working with third party marketing agencies 

• Multi-channel experience preferred 

• Experience working cross-functionally to better understand the business objectives across multiple departments and deploy paid media to achieve them 

• Hands-on experience optimizing towards upper and lower funnel conversion metrics  

Skills/Knowledge 

• Successfully managed 25+ accounts while achieving campaign / growth goals 

• Intermediate knowledge of Microsoft Excel, with basic knowledge of Word, PowerPoint, etc. 

• Comfortable aggregating performance data from multiple sources and mining for insights 

• Comfortable using Google Analytics (GA4) and Tableau 

• Performance driven, growth mindset and not satisfied with the status quo 

• Mathematically minded and makes decisions using hard data 

• Excellent verbal & written communication skills 

• Comfortable working in a collaborative environment with cross-functional stakeholders 

• Experience working with Google Tag Manager to set up granular conversion tracking and attribution for paid media campaigns 

• Moderate experience working with WordPress websites to carry out landing page optimization, conversion rate optimization, and building foundation for conversion tracking and attribution .

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