Full-Time Product Marketing Manager

GuidePoint Security provides trusted cybersecurity expertise, solutions, and services to help organizations make better decisions and minimize risk. We take a holistic approach to evaluate security posture and ecosystems, enabling top organizations to identify threats, optimize resources, and implement solutions that mitigate risk.

We seek a highly motivated and experienced Cybersecurity Product Marketing Manager with a proven track record in information security or B2B SaaS tech. This role collaborates with subject matter experts to create compelling value-based messaging, content, and collateral, differentiating our offerings and driving sales.

Responsibilities:

1. Develop engaging collateral translating technical information into understandable customer value propositions.
2. Drive thought leadership messaging and positioning for assigned offerings.
3. Create differentiated, value-based content and collateral, understanding competition and buyer personas.
4. Craft compelling offer messages for various marketing channels.
5. Lead content development and go-to-market strategy for new and existing offerings (copywriting, web pages, sales collateral, blogs, white papers, videos).
6. Conduct market and competitive analysis to enhance service positioning.
7. Contribute to blog strategy and content creation.
8. Manage Digital Asset Management (DAM) platform, maintaining updated content and centralizing materials.

Required Experience:

• 3-5+ years of cybersecurity product marketing experience.
• Detail-oriented and organized with ability to execute multiple projects.
• Proven success in value-based messaging and competitive positioning.
• Excellent written and verbal communication skills.
• Subject matter expertise in cybersecurity products, services, and industry.
• Understanding of product/service sales and seller toolkit.
• Ability to influence and collaborate with cross-functional teams.

Preferred Experience: Social media, various content types, digital marketing support, web content writing.

Travel Requirements: 10-15% travel, remote work-centric, with flexibility.

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