Full-Time Senior Analytics Associate
Barkbus is hiring a remote Full-Time Senior Analytics Associate. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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About Barkbus: Barkbus is the nation's premier mobile dog grooming company, seeking a Senior Analytics Associate. We're a fast-growing pet health & wellness startup aiming to disrupt the pet grooming industry. We operate in several US states.
About This Role: The Senior Analytics Associate will work closely with the Marketing team to drive performance on platforms like Google, Meta, Yelp, Nextdoor, and Thumbtack. You will improve conversion throughout the customer journey through cross-channel marketing analytics and reporting.
Responsibilities:
- Develop an attribution model for lead generation sources.
- Collaborate with Product, Web, and Growth Marketing teams on campaign setup and optimization using Google Tag Manager, GA4, and ad platforms.
- Connect anonymous events to customers to track the entire customer journey.
- Develop and optimize the programmatic budget adjustment strategy.
- Design and run A/B tests to improve ad campaign performance.
- Partner with Marketing and Product teams to identify analytical needs and build scalable data solutions.
- Forecast regional demand based on labor supply and adjust marketing budgets accordingly.
- Analyze performance trends, drivers, anomalies, and opportunities across paid and organic channels.
- Implement experiments to measure ad campaign incrementality.
- Create and maintain dashboards for the marketing team and broader stakeholders.
- Develop SQL queries and conduct ad-hoc data analyses.
- Develop documentation, best practices, and enforce data quality standards.
- Contribute to enhancing the Analytics function and fostering data-driven decision-making.