Full-Time Senior Brand Copywriter

Highlights

This is a Senior-level Brand Copywriter position. 10+ years of experience in a writing role on projects that include design — brand agency experience preferred. At Parisleaf, we expect a person in this role at this level to: 

• Prioritize quality of work and company portfolio 
• Inform company best practices 
• Be self-directed alongside ongoing support 
• Co-facilitate in Partner-facing scenarios 
• Grow through offering direction to supporting producers.
  
  

About You

You're a gifted writer with a penchant for research. Psychology fascinates you. You're an experienced copywriter, and while you're adept at writing clever headlines that inspire action, you're a poet at heart. You thrive on helping brands discover their essence and put their purpose into brief, memorable, magnetic words. You like writing words that are useful and believe that form and function should be besties.

Mission, vision, purpose statement, big idea, manifesto, purple cow – it seems every branding agency has its own terminology for the first half of branding. Whatever you like to call these terms, you understand that it's all for naught if brands cannot clearly describe why they exist, what sets them apart, and why people should care.

You've helped to develop everything from competitive analysis to core positioning statements, voice and tone, content strategy, taglines, and marketing copy from brand guidelines to production.

You've worked closely with designers and appreciate the interplay between words, letters, and images.

You've spent years studying how people read and hear online, in print, and across time – and you know how strong brand identity can tie it all together.

You are proactive, self-motivated, and organized. You're comfortable presenting work to clients and listening to what they're not saying. You can defend your decisions with confidence and professionalism. You are curious, empathetic, and – most importantly – willing to set your ego aside for the greater good of clients and teammates.

The Role

The Senior Brand Copywriter will work closely with our creative, project management, business development, and leadership teams to help service the company and our partners' needs. Typical tasks include:

• Researching partner materials and competitive landscapes to summarize highlights and opportunities.
• Co-facilitating discovery interviews with problem-finding, insights, and opportunities in mind.
• Writing executive summaries to capture research insights and analysis.
• Working with teammates to co-facilitate collaborative workshops with clients.
• Establishing the who, what, and why it matters of campaign messaging guidelines. 
• Developing strategic recommendations for naming, messaging, and identity design.
• Facilitating transitions from verbal to visual milestones with designer(s).
• Collaborating with design to establish core and directional ideas.
• Sharing keen observations, opinionated viewpoints, and objective feedback with teammates to ensure our solutions are world-class.
• Developing thorough guidelines to help our client partners understand how best to channel and activate campaign brands. 
• Exporting assets (e.g. file formats) with accuracy and clear versioning.
• Organizing folders, files, libraries, and directories, for quick findability, optimized collaboration, and detail-oriented workflows. 
• Using the Google suite and other collaborative tools to optimize brand assets for our partners.
• Activating our Brand Foundation work in creatively informative, engaging, and effective ways.
• Communicating well in written and verbal contexts — especially in presentation formats. 
• Showcasing our portfolio of work through captivating case studies. 
• Marketing our work with intriguing messaging for social media platforms. 
• Sharing expertise through short- and long-form thought leadership in an effort to help us expand our reach and further grow partnerships.