Full-Time Senior Content and Social Media Marketing Manager

Description

• Build and own Consensus’ content strategy and calendar that aligns with integrated campaigns, events, and other initiatives across the organization • Craft assets from start to finish, cultivating a distinct brand voice/tone as well as experimenting with new concepts and formats including long and short form content, video demos, certifications, original research, etc • Conduct audience research to best understand your target audience and their needs to craft authentic content that differentiates Consensus across various channels, including paid digital, social, blog, email, ABM, newsletters, and more • Manage Consensus’ social media brand narrative, deploying a variety of creative strategies to keep audiences engaged and build the social following • Bring an SEO-oriented mindset to help improve and optimize search presence • Monitor and analyze content performance, produce regular reports on key performance indicators (KPIs) and adjust strategies for optimization • Brief content agency on flagship content pieces and manage the agency to produce world class pieces for tentpole campaigns.

Requirements

• 5+ years of experience in content marketing, preferably in the B2B segment • Proven track record of creating and executing successful content marketing strategies that drive brand awareness, engagement, and lead generation • Excellent writing and editing skills, with the ability to write long form content for software products tailored to different audiences and channels • Creative thinker and strategic mindset with the ability to generate innovative ideas and see them through to successful execution • A passion for driving measurable impact, testing and learning and using data to boost performance • Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment • Passion for staying abreast of industry trends and emerging technologies • You are known as a strong communicator, a joy to work with and you like to have fun (a good sense of humor is a must!)

Benefits

• Generous employer contribution towards health insurance with multiple plans to choose from (dental and vision coverage is available as well) • HSA/FSA programs available to maximize your tax savings • 401(k) with company matching contributions • Paid parental leave to prioritize your family • Unlimited PTO • 12 company holidays • Flexible/Remote work environment • Company provided best-in-class WFH setup • Professional Development program • 2 days off each year to volunteer at a charity of your choice • Birthdays off • Every third Friday of the month off