Full-Time Senior Data Analyst
Visanahealth is hiring a remote Full-Time Senior Data Analyst. The career level for this job opening is Senior Manager and is accepting USA based applicants remotely. Read complete job description before applying.
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About Visana HealthVisana Health is a virtual women's health clinic providing longitudinal care from menstruation to menopause. We offer preventive care, urgent care, and complex gynecology care, and improve patient outcomes while reducing costs.
About The JobWe seek a Senior Data Analyst to partner with Product and Growth Marketing. Reporting to the Senior Director, Data & Analytics, you'll own end-to-end marketing and product analytics, focusing on source attribution, funnel performance, product event tracking, lifecycle analytics, and data automation.
What You Will Do
- Source Attribution & Tracking: Implement and maintain UTM best practices, analyze and attribute leads to marketing channels, and optimize outreach strategies.
- Conversion Funnel & User Journey Analysis: Lead analysis of marketing, sales, and product funnels using tools like Mixpanel; identify friction points; and recommend optimizations.
- Cross-Platform Data Integration & Insights: Integrate data from Mixpanel, ActiveCampaign, Google Analytics, and other tools; build dashboards for acquisition and re-engagement reporting; and develop standardized reporting frameworks.
- Automation & Data Process Optimization: Support secure, automated data transfers; ensure data accuracy; and identify opportunities to automate recurring workflows.
- Lifecycle Marketing & Campaign Analytics: Partner with lifecycle marketers to analyze lead nurture and re-engagement funnels; provide actionable insights to optimize multi-touch campaigns; and improve conversion rates.
- Strategic & Ad-hoc Analysis: Conduct ad-hoc analyses for growth and retention; deliver data-driven recommendations on budget allocation, channel strategy, and campaign performance.
What You’ll Need
- Qualifications: 3-8+ years of experience in marketing analytics or data analytics, focusing on growth and lifecycle marketing.
- Skills: Strong experience with marketing attribution modeling, web analytics, data visualization (Mixpanel, Lightdash), email marketing (ActiveCampaign, Intercom), SQL, and data integration.
- Plus Points: Experience with dbt, data warehouses (Snowflake, BigQuery), Webflow, Rudderstack, marketing automation, CRM systems, HIPAA regulations, and medical compliance.
Benefits: Competitive benefits, including medical, dental, vision insurance, HSAs & FSAs, 401(k).
Important Considerations: You may handle sensitive patient information, requiring adherence to HIPAA procedures. Security and privacy training will be provided.