Full-Time Senior Data Analyst - Strategic Marketing

About this role
Deel has grown rapidly, strengthening localized go-to-market strategies by enhancing marketing capabilities.
In this role, you'll partner closely with marketing leadership to drive data-driven marketing strategy, optimize budget allocation, and set top-level marketing targets.
You will take a holistic approach, leveraging cross-channel insights.
Your work directly influences how Deel balances marketing and sales efforts.

1. Partner with Marketing Leadership: Guide budget allocation and cross-channel marketing investments.
2. Collaborate with Teams: Work with GTM Data, Marketing Analysts, Analytics Engineers, Digital Analytics Managers, Sales Operations, and Marketing Operations.
3. Develop Actionable Dashboards: Create intuitive dashboards in Looker for holistic marketing performance.
4. Design and Track KPIs: Design and track top-level marketing KPIs, ensuring alignment with business objectives.
5. Refine Measurement Frameworks: Own and refine marketing measurement frameworks (e.g., Marketing Mix Analysis).
6. Lead Target Setting: Lead processes to establish clear, data-backed marketing goals.
7. Conduct Experiments: Optimize marketing spend, improve cross-channel attribution, and inform strategic planning through structured experiments.
8. Generate Insights: Provide insights and recommendations to marketing leadership for budget planning.

Requirements
Essential:

• Bachelor's degree in a relevant field (Computer Science, Math, Statistics, Economics)
• Proficient in SQL
• Looker experience
• 3+ years of marketing or growth analytics experience
• Experience supporting marketing leadership
• Holistic marketing measurement frameworks experience
• Strong communication and storytelling skills
• Experience in high-growth environments

• Snowflake, Salesforce, HubSpot, dbt experience
• Python, other data science tools experience
• ETL tools (e.g., Fivetran, Funnel) experience
• B2B SaaS company experience

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