Full-Time Senior Digital Content Specialist (Remote)

• Financial Services Content Strategy & Product Positioning: Develop expert-level messaging and positioning for deposit and lending products.
• Dynamic Content Development & Personalization: Create and manage content matrices for hyperlocal, geo-targeted, and personalized campaigns.
• Content Testing, Optimization & Performance Analysis: Design and execute rigorous A/B and multivariate testing frameworks.
• Multi-Channel Content Creation & Execution: Write compelling, conversion-focused copy for paid social, paid search, display, email, and landing pages.
• Compliance & Risk Management: Ensure all content complies with financial services advertising regulations.
• Cross-Functional Collaboration: Serve as content subject matter expert to Media Specialists, partnering with Account Strategists and Data Analysts.
• Trend Analysis & Innovation: Monitor emerging content trends and best practices in digital advertising.

• Developing content strategies that drive new account acquisition and balance growth.
• Creating dynamic content variations and conducting rigorous testing.
• Optimizing content based on performance data and understanding the customer journey.
• Ensuring compliance with financial services advertising regulations.

• 5-7 years of digital content creation experience required.
• 3+ years of financial services marketing experience required.

• Deep understanding of bank and credit union product offerings.
• Exceptional writing skills with ability to craft clear, compelling copy.
• Strong analytical skills with ability to interpret performance data.
• Proficient in keyword research and SEO best practices.
• Hands-on experience with Meta Business Manager and ad platforms.

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