Full-Time Senior Director, Product Marketing

What we do:Halcyon is the industry’s first dedicated, adaptive security platform combining multiple proprietary advanced prevention engines with AI models focused on stopping ransomware.

Who we are:Founded in 2021 by cyber industry veterans, Halcyon tackles ransomware and advanced threats. Led by experts from Cylance, Accuvant, FireEye, and ISS X-Force, we focus on mid-market and enterprise customers.

Purpose & Overall Relevance:We seek a strategic Senior Director, Product Marketing to lead and scale our function. You'll own the go-to-market strategy for our anti-ransomware platform, crafting compelling narratives differentiating us in the evolving market.

Key Responsibilities:

1. Strategy & Leadership: Own the product marketing strategy aligning with business objectives, grow the product marketing team, and advise product management, sales, and executives.
2. Messaging & Positioning: Define differentiated messaging for security buyers (CISOs, analysts, IT leaders). Translate technical capabilities into value-based stories.
3. Go-to-Market & Launches: Lead cross-functional GTM planning for launches, updates, and solutions. Develop content for various buyer personas and segments.
4. Sales & Partner Enablement: Create sales enablement tools (battlecards, playbooks, talk tracks, etc.). Collaborate with sales to improve deal velocity and win rates.
5. Market Intelligence: Conduct competitive and market research, providing actionable intelligence for product, marketing, and sales teams. Track trends, customer challenges, and threats impacting strategy.
6. Customer & Analyst Engagement: Serve as a spokesperson for internal and external audiences (analysts, media, high-value customers). Source customer stories, case studies, and testimonials.

Skills:

• Technical credibility with CISOs and security professionals.
• Strategic thinking and execution in a fast-paced environment.
• Outcome-oriented, collaborative, and driven by customer insights.
• Experience with analyst relations (e.g., Gartner, Forrester).
• Proven experience launching complex technical products.
• Strong leadership and mentoring skills.

Qualifications:

• 12+ years B2B product marketing, 5+ in cybersecurity.
• Deep understanding of the cybersecurity buyer journey.
• Proven success launching and positioning complex technical products.
• Strong communication and storytelling skills.
• Proficiency in relevant tools (Salesforce, HubSpot, etc.).
• Bachelor's degree in Marketing or related field.

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