Full-Time Senior Manager, Campus & Influencer Marketing

• Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs.
• Work closely on first-to-market and VIP brand partnerships.
• Strategize, review and approve campaign briefs, materials and guidelines for influencers.
• Oversee the creation, execution, and vetting of influencer applications.
• Serve as a main point of contact for influencers who participate in campaigns.
• Set and manage community compensation budgets and advise team members on fee negotiation.
• Create and review community campaign agreements.
• Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients.
• Support Community Leadership during the proposal phase of community marketing campaigns.
• Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners.
• Report and leverage data and analytics to optimize our processes and offerings.
• Help strategize and implement community programming, resources and initiatives relating to community marketing.

Requirements:

• Bachelor’s degree preferred
• 7+ years of full-time campaign management/influencer marketing experience
• Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry.
• Excellent oral, written and verbal communication skills
• Rigorous attention to detail and eye for design
• Superior organizational and time management abilities
• Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus

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