Full-Time Senior Manager, Marketing Effectiveness

About this Job The Media Analytics Consultant is responsible for developing and implementing analytics solutions for NIQ clients. This includes coordinating resources, managing stakeholders, and delivering insights, recommendations, and tools related to media effectiveness.

You will work with large FMCG & Tech Durable companies to help them make informed media investment decisions.

Your insights will influence strategic and tactical decisions for leading brands across social, digital, and traditional media.

Responsibilities

• Solutioning, designing, executing, presenting, and implementing analytic insights to meet client objectives.
• Delivering proactive, action-oriented solutions through expert data/insight storytelling and explaining methodologies behind analytical solutions.
• Working with an international team to measure, model, optimize, and consult on FMCG & Tech Durable clients' media activities.
• Managing team resources, timelines, and priorities internally and externally.
• Coordinating project execution between teams, including liaison with clients, publishers, media agencies, and remote NIQ teams.
• Enhancing Advanced Analytics team capabilities through ideation, process improvements, and skills development.
• Driving client value, successful implementation, and ongoing usage of analytic solutions.
• Partnering with sales to grow media effectiveness analytics.

General Skills & Competencies

• Expertise in Manufacturer Marketing, Media functions, and media agencies.
• Experience with media effectiveness analytics (marketing mix, attribution models).
• Strong logic, deductive reasoning, problem-solving, and critical thinking.
• Skilled communication, including group presentations and storytelling.
• Robust project management skills.
• Data analysis and application to client business issues, including custom solutions.
• Maintaining positive client relationships and resolving issues, including communication with executives.
• Strong people management, team leadership, and associate skills development.
• Collaborative work with internal and external teams.
• Strong sense of urgency and accountability for client outcomes.
• CPG industry knowledge, experience, and acumen.
• Driving best practices, process improvements, and thought leadership.

Background and Technical Skills

• Bachelor's degree required; MBA or advanced/analytics degree preferred.
• 6-8 years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media.
• Strong analytic background, statistical/data science knowledge, and applications.
• Strong Marketing/Research background.

What is the last date for applying to the job?

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