Full-Time Senior Manager, SEO & AIO

• Own and drive the end-to-end SEO/AIO strategy with a focus on delivering measurable business impact across traffic, engagement, leads, and pipeline.
• Bring a rigorous, data-driven approach to planning, execution, and iteration.
• Serve as the strategic SEO and AIO leader, connecting organic search performance to business growth.
• Develop and implement forward-thinking initiatives that ensure SEO and AI-optimized content (AIO) are key levers in the company’s digital success.
• Translate SEO & AIO performance into business value by driving prioritization across teams. Clearly communicate impact, tie initiatives to revenue goals, and advocate for resourcing based on opportunity size and competitive positioning.
• Lead the evolution of SEO practices, integrating AIO best practices and adapting to algorithm updates and search trends.
• Manage and mentor the existing SEO team to drive high performance, scale SEO operations, and continually raise the bar on impact and execution.
• Ability to quickly analyze and audit web pages for SEO/AIO improvements
• Communicate with a data driven approach to internal stakeholders and execution teams to ensure correct prioritization of SEO/AIO recommendations
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Monitor and evaluate LLMs, search results and search performance across the major search engines and markets.
• Partner with the analytics team to create and deliver SEO performance reports, and provide actionable insights to other marketing channels and internal stakeholders
• Build a roadmap of experiments and initiatives to drive organic traffic, engagement, leads and pipeline
• Provide detailed competitive analysis and ensure ServiceNow is maintaining authority across key business units and keyword themes

• 8+ years of hands-on SEO experience, preferably with a large scale B2B SaaS organization, inclusive of AIO
• 3+ years of management experience, preferably of full-time employees with a history of driving impact
• Track record of driving SEO & AIO strategy to deliver large scale impact, leveraging big ideas to drive big results
• Experience with AIO and building inclusive AIO strategies alongside SEO
• Deep understanding of AI optimization and search optimization tactics, both content and technical, and the impact of each tactic
• Ability to develop SEO strategies, a long term SEO vision and drive a roadmap for SEO
• Proven track record in managing SEO projects from inception to completion and review
• Strong knowledge and experience with HTML/CSS and SEO implications
• Understanding of AI, it’s role in search marketing and AI optimization methods
• Strong analytical mindset and critical thinking skills

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