Full-Time Senior Market Researcher

Sprout Social is seeking a Senior Market Researcher to join the Brand Creative team, strategically aligned with the Marketing team.

Role Overview:

• Execute and manage quantitative/qualitative research projects (e.g., surveys, focus groups) supporting strategic marketing decisions.
• Conduct international market research to identify opportunities and influence brand strategy.
• Manage customer research programs (e.g., NPS surveys, brand trackers), ensuring ethical data collection.
• Provide actionable insights via presentations/reports guiding creative content and marketing strategies.
• Continuously improve research processes and collaborate with stakeholders.
• Ensure quality control throughout the research lifecycle (test plan flow, survey programming, questionnaire proofing, data quality).

Qualifications:

• 6+ years of professional experience in market research or related fields.
• 3+ years of experience using survey platforms (e.g., SurveyMonkey, Qualtrics).
• Proficient in Google Suite, Microsoft Excel, and data visualization tools.
• Experience with advanced quantitative methodologies (segmentation, Max/Diff, Conjoint).
• Strong project management skills.

Preferred Qualifications:

• B2B/SaaS market research experience.
• International/cross-cultural research experience.
• Portfolio showcasing research lifecycle experience is required.

Compensation:

• Zone 1 (NYC, CA, WA): $95,568 - $143,352 USD annually.
• Zone 2 (Other US states): $86,900 - $130,300 USD annually.

Benefits: Comprehensive benefits package including health insurance, paid time off, parental leave, wellness initiatives, and development opportunities.

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