Full-Time Senior Marketing Data Analyst
DataCamp is hiring a remote Full-Time Senior Marketing Data Analyst. The career level for this job opening is Senior Manager and is accepting Europe based applicants remotely. Read complete job description before applying.
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About DataCamp: DataCamp empowers companies and individuals with data and AI skills. We aim to democratize data and AI.
About the Role: As a Senior Marketing Data Analyst, you'll drive paid marketing strategy using data. You'll participate in data quality assurance, marketing channel reporting, LTV estimation, marketing mix modeling, and incrementality testing. This role heavily influences marketing decisions.
Responsibilities:
- Generate comprehensive reports and dashboards for marketing performance, providing actionable insights.
- Estimate and monitor customer lifetime value (LTV) to guide marketing strategies.
- Develop, implement, and sustain attribution and marketing mix models to measure marketing impact.
- Conduct incrementality testing to assess marketing campaign effectiveness.
- Collaborate with marketing, data science, and engineering teams.
- Mentor team members on analytics best practices.
- Develop and maintain data quality.
Ideal Candidate:
- Fluency with AI to enhance stakeholder success.
- Passion for DataCamp's mission of data literacy.
- Proven track record in performance marketing analytics.
- 4+ years of experience in marketing analytics.
- Experience in LTV estimation, attribution modeling, marketing mix modeling, and performance analysis.
- Strong SQL, R (Tidyverse), or Python skills.
- 2+ years of experience with BI Tools (Tableau, Looker, etc.).
- Strong storytelling skills and presentation abilities for technical and non-technical audiences.
- Strong problem-solving and analytical skills.
- Strong interpersonal and relationship-building skills.
- Knowledge of web analytics tracking tools (GTM, GA4, Adobe Analytics, Heap, etc.).
- Hands-on experience with data pipelines (dbt, Airflow).
Compensation & Benefits: Competitive salary, learning and development opportunities, flexible hours, international retreats, and a great team.
Important Note: DataCamp does not sponsor visas for this role.