Full-Time Senior Marketing Data Analyst

As a remote Senior Marketing Data Analyst located in Atlanta, GA, Birmingham, AL, or Minneapolis, MN, you will assist with cross-channel media performance analysis and reporting to partner across marketing for fast and accurate reporting.

This role is responsible for driving analytics-based channel investment performance recommendations and influencing decisions throughout the organization.

1. Lead and manage ad-hoc marketing analysis and reporting
2. Integrate media marketing analytics tools and agency partner inputs
3. Act as a Marketing SME of conceptualizing and developing data-driven, actionable business analysis
4. Provide updates on segment-level performance and optimization
5. Maintain vendor relationships to source data and refresh models
6. Tighten data integrations for specific attribution models
7. Build/support dashboard outputs
8. Collaborate on testing opportunities to gain insights across channels and tactics
9. Leverage market data to understand changes in competition and business performance
10. Provide hands-on, real-time analysis and recommendations

Qualifications:

• Bachelor's Degree in Engineering, Mathematics, or similar STEM field
• 5 years of experience in strategic analytics
• Experience in working with a variety of data sources, such as DMP, DSP, ad server data
• Experience in Marketing Analytics
• Expertise in Tableau, Google Analytics, or similar digital analytics tool
• Experience in a consulting role or business advisory role
• Experience with creating marketing reports utilizing strong analytical skills
• Excellent attention to detail and executive presence
• Experience developing relationships and driving influence
• Understanding of marketing channels
• Self-starter with the ability to work independently and handle multiple tasks in a fast-paced environment

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