Full-Time Senior Marketing Insights Analyst

Reporting into the Head of Marketing - Leafio, the Senior Marketing Insights Analyst will play a pivotal role in analysing and interpreting marketing data to drive actionable insights for both our Leafio and Montu Brands marketing teams.

Responsibilities:

1. Analyse the performance of marketing campaigns and sales data to provide actionable insights and recommendations.
2. Prepare and deliver regular reports and action insights on sales and category data.
3. Prepare and deliver regular reports on KPIs related to marketing and sales effectiveness.
4. Monitor and analyse web and microsite traffic, conversion rates, and other metrics to assess the success of digital marketing efforts.
5. Collaborate with marketing teams to evaluate campaign performance and suggest improvements.
6. Create reports and visualisations that communicate insights to stakeholders.
7. Deliver data-driven insights to inform brand strategy.
8. Monitor and track marketing spend across various channels (e.g., Google Ads, social media).
9. Provide detailed reporting on the ROI of marketing expenditures and suggest adjustments.
10. Collaborate with finance and marketing teams to ensure budget allocation.
11. Track and analyse the success of specific marketing campaigns.
12. Provide insights on customer behaviour and the impact on sales pipelines.
13. Analyse website performance using tools like Google Analytics.
14. Report on key website metrics (traffic, bounce rates, conversion rates) with recommendations.
15. Support A/B testing efforts.
16. Work closely with B2B marketing teams to align on goals.
17. Communicate insights to senior stakeholders.
18. Assist in the development and implementation of data-driven strategies.
19. Work with Braze specialist to build automated reports.
20. Assist in piping new attributes through to Braze.
21. Identify and build customer attributes for the Automation team.
22. Work with pharmacy banner groups marketing teams to understand and optimise co-marketing activities.
23. Deliver on individual and set departmental OKRs and KPIs.

Experience Required:

• Demonstrated experience in a similar role, preferably newly created, in a highly dynamic, fast-paced B2B environment.
• Experience in analysing marketing data.
• Strong ability to interpret and analyse data.
• Highly proficient in data modelling, statistical analysis and data visualisation tools (e.g., SQL, Python, Looker, Tableau).
• Experience using Braze or similar CRM tools.
• Experience using Google Analytics, Google Tagging, Shopify and building customised reports.
• Knowledge of propensity and model scoring.
• Experience analysing and tracking marketing spend, budget management, and ROI.
• Strong project management skills.
• Experience working with cross-functional teams.
• Strong analytic/quantitative research skills and experience in different research methodologies.
• Stellar communication skills.

What is the last date for applying to the job?

Which countries are accepted for this remote job?