Full-Time Senior Retention Marketing Analyst

At PrizePicks, we are the fastest-growing sports company in North America. We seek an inquisitive, highly analytical, and detail-oriented Data Analyst experienced in Retention Marketing.

This data-centric role is vital for building and maintaining analytics tools and workflows. Candidates who can flex their SQL skill set and analyze essential data to guide decision-making will stand out the most. A passion for solving problems around segmentation strategy, retention spend optimization, and guiding profitable growth for the business is essential for success.

You’re an excellent fit for this role if you’re comfortable managing projects simultaneously, working with a cross-functional team, and informing and influencing stakeholders with data and insights to drive outcomes.

What you’ll do:

• Own the analytics workstream of the reinvestment budget including optimizing spend, projecting costs, and guiding strategy to improve customer lifetime value
• Analyze customer behavior, retention trends, and lifecycle metrics to identify key drivers of engagement and churn
• Build and maintain dashboards, reports, and models to track retention performance, reinvestment, and program ROI
• Partner with marketing, product, and analytics teams to design and implement targeted retention initiatives
• Conduct cohort, segmentation, and behavioral analyses to uncover actionable insights
• Present findings and recommendations to senior stakeholders to inform strategic decisions

What you have:

• Strong analytical skills with experience in data analysis, statistical methods, and customer segmentation.
• Proficiency in SQL and one or more analytical tools (e.g., Python, R, Excel).
• Experience with data visualization tools (e.g., Tableau, Looker, Power BI).
• Understanding of retention metrics, customer lifecycle, and CRM strategies.
• Strong problem-solving abilities with a focus on turning data into actionable strategies.
• Excellent communication skills, with the ability to present complex information clearly to non-technical stakeholders.
• 3+ years of experience in analytics, marketing strategy, or a related role, preferably in a subscription or consumer-focused business.

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates.

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