Full-Time SEO Applied Researcher

• Own the monthly SEO research pipeline — from idea → data gathering → analysis → polished publication.
• Partner with SEO strategists, content designers, and brand storytellers to package research into search-friendly, share-worthy pages.
• Identify and validate data sources (internal, public datasets, surveys, third-party tools) that can fuel our research.
• Develop repeatable methodologies so our research is credible, consistent, and scalable.
• Monitor how published research performs (rankings, links, engagement) and refine future projects based on what works.
• Be the in-house R&D function for SEO: pushing us to explore new data sets and storytelling approaches

• 4+ years experience in SEO, data journalism, applied research, or a related field
• Strong analytical skills — you can wrangle data and tell a story with it
• Comfort with both qualitative research (surveys, consumer insights) and quantitative data analysis (Excel, SQL, Python/R a plus)
• Experience publishing SEO content that ranks and earns links
• Ability to translate complex findings into clear, engaging narratives
• Ability to research and analyze seasonal patterns specific to insurance
• Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Analytics, Search Console)
• Understanding of technical SEO fundamentals (site architecture, page speed, mobile optimization, structured data)
• Experience with keyword research and competitive analysis
• Curiosity, creativity, and a bias toward shipping — you’re not afraid to test and learn in public

• Background in economics, journalism, behavioral science, or another research-heavy discipline
• Familiarity with AI-assisted research workflows
• Experience collaborating with design and brand teams to package insights visually
• Understanding of auto insurance customer journey and decision-making factors (coverage types, deductibles, state requirements)
• Knowledge of insurance regulatory landscape and how it impacts content strategy across different states
• Experience with high-competition, high-value keywords typical in insurance verticals
• Familiarity with insurance comparison shopping behavior and intent signals

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