Full-Time Social Marketing Lead

About Arbitrum FoundationThe Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum's security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL.

Your RoleThe Arbitrum Foundation is searching for a dynamic and experienced Social Marketer to lead our social media strategy and amplify our voice in the ever-evolving Web3 landscape. As Arbitrum products, partners, and ecosystem continue to scale Ethereum, you'll play a pivotal role in shaping the narrative and fostering a passionate community around our innovative technology. The ideal candidate will have a passion for Web3, social media, and possess excellent leadership and interdepartmental skills to drive successful campaigns.

Your Responsibilities

• Develop and execute a comprehensive social media strategy across all major platforms (Twitter, YouTube etc.)
• Craft compelling content that resonates with developers, users, and the broader Web3 community
• Put together paid and unpaid media mix to drive engagements, user acquisition and advocacy
• Lead and manage a team of social media specialists across different regions
• Creative thinker with the ability to generate innovative ideas and see them through to execution using creative resources
• Stay ahead of the curve on emerging Web3 trends and adapt strategies accordingly
• Collaborate closely with other marketing and partnership teams to ensure brand consistency
• Analyze social media performance metrics and identify areas for improvement
• Foster a positive and engaged online community around the Arbitrum ecosystem

What You'll Need

• 5+ years in social marketing, preferably the last 3 years in Web3
• Proven experience leading social media strategy development and execution
• Deep understanding of the Web3 space and its target audience
• Strong track record of building and engaging online communities
• Excellent written and verbal communication skills
• Experience in content creation (video, graphics, written content) for social media
• A data-driven approach with the ability to analyze and interpret social media metrics
• Proven ability to manage and motivate a team

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