Full-Time Social Media Consultant

The Social Media Consultant cultivates and maintains strong customer partnerships (internal and external), promoting superior social media service.

Responsibilities

• Social media point of contact & subject matter expert to a portfolio of larger accounts.
• Provide thought leadership and best practices to clients & internal stakeholders.
• Lead and execute social media content strategy for accounts.
• Generate, edit, publish, and share daily content to build brand reach, experience, and reputation.
• Work with Senior Manager - Content to update and enhance client plans.
• Represent client brand identity professionally online.
• Set up and optimize company pages on each platform.
• Create editorial calendars and syndication schedules to drive content performance.
• Copywriting for social media content across channels.
• Partner with design team for rich media content.
• Assist with proofreading content calendars.
• Lead key social media service offerings (advertising, analytics, implementation, reputation management).
• Mentor Social Media Specialists on content writing, review, and reporting.
• Continuously improve by analyzing data, insights, and best practices.
• Monitor and report on social advertising results, including trends, opportunities, risk factors, and strategic recommendations.
• Educate colleagues and clients on social media trends.
• Partner with Brand & Digital teams on activations, campaigns, projects, and toolkits.
• Work with third-party vendors to enhance offerings and best practices.
• Other duties as assigned.

Education

• Bachelor's degree (Business, Communications, Journalism, or related field, preferred).

Experience

• 3-5 years managing social media business processes.
• Paid social media advertising, audience creation, budget allocation, execution, reporting, and optimization experience.
• Human Resources, recruitment, or employer brand experience (preferred).

Skills & Abilities

• Proficiency with social networking sites (Facebook, Instagram, LinkedIn, Snapchat, YouTube, Pinterest, Twitter, etc.).
• Experience managing responses on employer review sites (e.g., Glassdoor, Indeed).
• Excellent consulting, writing, editing, presentation, and communication skills.
• Hands-on experience with social content management systems (CMS) and analytics.
• Knowledge of web design/development, SEO, and content marketing.
• Understanding of online marketing and major channels.
• Proficiency with Microsoft Office (Outlook, Excel).

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