Full-Time Social Media Consultant

As a Social Media Consultant, you will play a key role in managing and growing the social media presence for several client accounts. You’ll be responsible for creating and executing social media strategies, producing content, running paid campaigns, and tracking performance. Your role will involve collaborating with clients and teams to deliver results that meet client goals, whether it’s building awareness, increasing engagement, or supporting recruitment efforts.

You’ll also be expected to stay up to date with social media trends, use data to improve results, and ensure all social media activity aligns with the client’s brand and values.

Responsibilities:

• Manage social media accounts for a portfolio of clients, developing and executing both organic and paid social strategies across platforms like LinkedIn, Instagram, Facebook, and TikTok.
• Generate, edit, publish, and share daily content across channels to expand brand reach, increase engagement, and enhance each client’s employer brand and candidate attraction.
• Plan, manage and maintain social content calendars to ensure timely, consistent delivery that aligns with broader campaigns, trends and content strategies.
• Monitor and manage community engagement, responding to comments, messages, and mentions in a timely, appropriate way to protect and grow brand reputation.
• Support reputation management efforts on platforms like Glassdoor and Indeed, responding to reviews and helping manage sentiment across touchpoints.
• Lead meetings and presentations with clients and internal teams, clearly communicating strategies, campaign performance, and actionable recommendations.
• Create compelling content tailored to each platform, ensuring it resonates with target audiences and aligns with client brand guidelines and tone of voice.
• Run paid social campaigns, managing budgets, optimising performance, and tracking results to support full-funnel recruitment and brand awareness goals.
• Use data and insights to measure the effectiveness of content and campaigns, making clear, data-led recommendations for improvement.
• Set clear social KPIs and contribute to forecasting expected outcomes aligned with client goals and campaign objectives.
• Run audits and competitive analysis of client and competitor social profiles, using historical data, top-performing formats, and platform benchmarks to inform strategy.
• Stay up to date on platform algorithms, features, tools and best practices to maximise organic reach, engagement, and platform-specific performance.
• Educate internal teams on major platform changes, social trends, and opportunities for innovation in content and strategy.
• Collaborate with creative and content teams to brief and produce high-quality visual and written content that takes full advantage of platform capabilities and reflects brand identity.

Experience: 4+ years in agency, social media, employer brand or relevant experience.

Skills and Abilities:

• Proficiency with social networking sites such as META, LinkedIn, TikTok, YouTube, Twitter and emerging platforms.
• Experience managing responses on employer review sites (e.g., Glassdoor and Indeed).
• Excellent consulting, writing, editing, presentation and communication skills.
• Eye for design and experience using Canva, or video editing tools.
• Hands-on experience with social tools such as Sprout, Hootsuite, Sprinklr, META Business Suites and LinkedIn Campaign Manager.
• Proficiency with Microsoft Office, including Outlook, PowerPoint and Excel.
• Ability to demonstrate thought leadership and lead clients.

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