Full-Time Social Media Manager

Adjective & Co. is seeking a skilled and motivated Social Media Manager to assist with the development, execution, and optimization of social media strategies for our clients.

The ideal candidate is a creative thinker with a deep understanding of social media platforms, trends, and analytics.

Key Responsibilities:

1. Content Creation: Work collaboratively to brainstorm and develop digital and social initiatives, ensuring seamless integration with broader campaigns. Generate engaging and platform-specific copy and content ideas for various social media channels.
2. Content Planning: Create, manage, and evolve social media content calendars based on performance reporting and social listening.
3. Community Management and Listening: Leverage social media listening tools to monitor, engage, and grow clients’ online communities across platforms, fostering positive interactions and relationships.
4. Analytics and Reporting: Track, analyze, and report on key performance metrics to measure success and inform future strategies.
5. Trend Monitoring: Stay ahead of social media trends, best practices, and emerging platforms, providing actionable insights to clients and the team.
6. Strategy Development: Assist in crafting and implementing comprehensive social media strategies that align with clients’ business objectives and brand voice.

Occasional travel for content capture may be required.

About You:

• Proven track record of creating and executing successful social media campaigns
• Knowledgeable about what works and what doesn’t work on social platforms
• Has a keen eye for photography and design
• Outstanding writing and proofing skills, including a familiarity with social SEO principles
• Knowledge of influencer marketing strategies
• Previous use of social media listening/management software
• Proactive and a self-starter
• Works well individually and as a team
• Highly organized and detail-oriented
• Direct and specific in written and verbal communication
• Comfortable presenting in front of clients in person and on calls
• Gets excited to think outside the box and get creative
• Funny, witty, clever, and can write in a variety of voices and tones
• Has a high aptitude for learning new things and different industries
• Tech-savvy and always one step ahead of trends
• BA/BS in marketing, communications, or a related field
• 3-5 years of experience working in social media, preferably in an agency setting
• Knowledge of social media platforms including TikTok, Meta, Pinterest, X/Twitter, Snapchat, LinkedIn, and YouTube
• Examples of successful accounts you have managed
• Able to explain complex social media data in an understandable way
• Knowledge of photography and social media design concepts (Photoshop/Lightroom/Premiere knowledge a plus)

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