Full-Time Social Media Manager

• Launch bold, story-first content formats
• Create the majority of Cority’s social content, with a strong focus on short-form, social-first video
• Develop and test experimental content formats that are bold and engaging
• Bring campaigns to life through original content that educates, entertains, and builds brand memory
• Facilitate content capture at in-person events and quarterly content-batching sessions with key internal players
• Storyboard, shoot, and edit social-first short form video content, while occasionally collaborating with freelance editors to extend capacity when needed
• Execute and evolve Cority’s social media strategy
• Work closely with the Director of Content and Storytelling to own and refine Cority’s organic social strategy (LinkedIn, YouTube, X/Threads, Reddit; potentially IG/TikTok)
• Align social content with brand, demand generation, product marketing, and campaign priorities
• Grow Cority’s share of voice in relevant platforms and identify emerging social spaces where our audience is gathering
• Track, analyze, and report on performance across all organic social channels using platform analytics, campaign tracking, and share of voice reporting
• Use performance data to continuously optimize content formats, posting cadence, and engagement strategies, and share actionable insights with brand, campaign, and demand generation teams
• Partner with internal SMEs, executives, and customer-facing teams to co-create social content
• Help lead content strategy for executive visibility, including interview-based storytelling, ghostwriting, and social-friendly narratives
• Build programs to activate and scale internal voices from product, engineering, and customer success
• Translate internal expertise into externally engaging, human-first stories
• Drive visibility, engagement, and brand relevance
• Iterate quickly based on performance, trends, and audience behavior
• Ensure Cority shows up in a way that is credible, platform-native, and true to our brand personality
• Serve as the internal expert on social-first best practices, trends, and tone

• Can confidently create and edit short-form video and other social-first content for social platforms, and have the willingness to continue sharpening your skills in this area
• Are fluent in social-first thinking and know how to turn technical ideas into compelling, conversational content
• Have 3 to 6 years of experience in social media, content marketing, or digital storytelling in B2B environments
• Are comfortable partnering with executives and SMEs to develop their voice and influence
• Understand how to position social as a two-way brand and audience touchpoint, not just a distribution channel
• Are curious, strategic, creative, and energized by a high-trust, high-impact environment
• Are comfortable using analytics tools to make decisions and can connect social media performance to measurable business outcomes

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