Full-Time Social Media Manager

As our Social Media Manager, you will assist in developing and implementing our corporate social media strategy to increase our digital presence, improve brand awareness, attract/retain talent and drive software + payments sales.

You will work closely with Marketing, Talent Acquisition, Inclusion + Diversity and our Vertical Marketing teams to help raise awareness of our brand, solutions and products: fostering impressions, engagement and clicks while building our audiences on networks across social media platforms.

You will share best practices, key performance indicators and social listening insights/intelligence while providing Xplorers with content to help amplify our messaging via Employee Advocacy while helping to protect our reputation by resolving customer queries and issues quickly.

You should have a track record of managing social media across multiple platforms with a strong background in strategy, planning, industry trends, content creation and the use of social media management tools.

You’ll also understand how PR and social media works together to build brand awareness: getting involved in disseminating our corporate news and helping our spokespeople with their media opportunities.

You should have demonstrated experience and success in building and maintaining relationships across different teams and functions within a matrix organization.

You’ll be excited to navigate organizational structures and help build processes that incorporate input, feedback, and results from several distinct stakeholder teams.

What you will do:

1. Assist in designing and executing the global social media strategy for increasing awareness, interactions and engagement across social media platforms, aligned to business and marketing goals.
2. Create engaging social media copy and graphics to help reach overarching business goals.
3. Manage social media campaigns and day-to-day activities including:
• Mapping out comprehensive plans, proven by testing and metrics.
• Ideating compelling content topics to reach target prospects and retain customers.
• Creating and curating published content (written, images, video and audio).
• Overseeing social accounts and assets in line with brand identities.
• Monitoring, listening and responding to users, while cultivating leads and sales opportunities.
• Developing and expanding communities and/or influencer outreach efforts.
• Managing promotions and advertising, integrated with marketing campaigns and channels.
• Research and analyse audience preferences, buyer personas, competitor activity, and industry trends across social media platforms, sharing insights and intelligence.
• Identify opportunities and threats in user-generated content, leveraging and mitigating as appropriate.
• Advocate for social customer service across the business, responding to queries, designing content to troubleshoot common concerns, and working with customer service to resolve complaints quickly.
• Foster online advocacy, developing a process for capturing happy, loyal customer reviews from verticals, and ensuring negative reviews are responded to quickly, and with care, to help protect our reputation.
• Analyse performance data to measure impact and refine campaigns as needed, report on ROI.
• Monitor emerging trends in social media tools, channels, design and strategy, share best practice.
• Work closely with teams to identify existing content to promote and amplify via corporate channels.
• Execute day-to-day external social posting - sharing internally to support our Employee Advocacy program.
• Ensure all posts have appropriate and effective CTA’s to drive web traffic.
• Assist in developing quarterly reports to inform stakeholders of our success.
• Work with product and marketing teams to develop and release our company news announcements, supporting our media spokespeople with their thought-leadership, articles, interviews and comment opportunities to help build trust and credibility in Xplor and its products.

What is the last date for applying to the job?

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