Full-Time Social Media Marketing Consultant

REQUIREMENTS:

• Total experience 7+ years.
• Hands-on experience in social media copywriting and content strategy, preferably in a B2B setting.
• Deep understanding of B2B communication nuances across platforms like LinkedIn, X, Meta, and YouTube.
• Strong portfolio showcasing previous social media content and campaigns.
• Excellent written and verbal communication skills in English.
• Proven ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Proficiency with social media management tools; experience with Talkwalker is a plus.
• Basic understanding of SEO principles and web content optimization.
• Strong analytical mindset with the ability to derive actionable insights from performance data.
• Ability to balance and align stakeholder requirements with creative storytelling.
• Bachelor’s or master’s degree in computer science, Information Technology, or a related field.

RESPONSIBILITIES:

• Develop and implement a comprehensive B2B social media content strategy aligned with the overall marketing and brand goals.
• Create engaging, on-brand, and audience-specific content for platforms including LinkedIn, X (Twitter), Instagram, Meta, and YouTube.
• Plan, schedule, and publish content in coordination with internal stakeholders (Go-To-Market, Employer Branding, and Design teams).
• Collaborate on integrated marketing campaigns, ensuring cohesive storytelling across all social touchpoints.
• Monitor social media channels for brand mentions, industry trends, and competitor activity to identify engagement opportunities.
• Analyze social media performance metrics, generate insights, and continuously optimize content for engagement and conversions.
• Stay updated on platform changes, emerging B2B trends, and best practices to keep the social media strategy agile and relevant.
• Partner with analytics teams to create regular reports on campaign performance and recommend actionable improvements.
• Maintain a consistent brand voice and ensure messaging aligns with business objectives and audience expectations.
• Support crisis communication and community engagement efforts as needed, ensuring timely and appropriate responses.

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