Full-Time Social Media Specialist

As a Social Media Specialist at WPForms, you’ll play a key role in growing our brand presence, building community, and driving engagement across our social platforms. We’re looking for someone who can own our social media strategy, from planning and content creation to posting, responding, and analyzing performance.

Common responsibilities include:

• Own and manage WPForms' presence across platforms like X (Twitter), LinkedIn, Instagram, YouTube, and emerging channels.
• Plan and create engaging content that aligns with product launches, campaigns, and community conversations.
• Feel comfortable with on-camera presence and the ability to shoot/edit engaging long & short-form videos or reels.
• Write compelling copy for posts, captions, and short-form video scripts with a strong brand voice.
• Analyze performance metrics and audience behavior to optimize content and posting strategy.
• Collaborate with the content, product, and support teams to amplify relevant updates and initiatives.
• Respond to user mentions, DMs, and community discussions in a timely and brand-aligned way.
• Run experiments to grow reach, boost engagement, and improve click-throughs or conversions.
• Use AI tools to assist with content generation, repurposing, trend monitoring, and competitor research.
• Create and manage a content calendar, ensuring a consistent and strategic posting cadence.
• Stay on top of platform changes, trends, and algorithm shifts, and adapt strategy accordingly.
• Monitor brand mentions and sentiment, flag noteworthy feedback or risks.
• Track KPIs, prepare monthly reports, and surface insights to the wider marketing and product teams.

Requirements:

• Proven experience managing or growing social media accounts for a SaaS or WordPress product, startup, or digital brand (3+ years).
• Strong writing and editing skills with the ability to craft clear, engaging, and platform-native copy.
• Demonstrated ability to create and optimize content across platforms like X (Twitter), LinkedIn, Instagram, and YouTube.
• Comfort with short-form video creation, you know what performs and why.
• Familiarity with analytics tools (native insights, Google Analytics, or third-party dashboards).
• A strong understanding of WordPress and its user community, or a willingness to ramp up quickly.
• Proficiency using AI tools like ChatGPT, Notion AI, or Descript to enhance workflow and creativity.
• Experience using project management tools like Asana to manage content pipelines.
• Ability to work independently and asynchronously, with excellent communication and prioritization skills.
• A results-driven mindset, you love measuring success and iterating based on data.
• English at a professional level (written and verbal).
• Personal computer with reliable internet access.
• Availability to overlap with the team for async check-ins and a few hours of live collaboration between 9AM ET – 5PM ET.

Bonus points if you also have:

• Experience creating or managing social media for a WordPress plugin, or theme.
• On-camera presence and the ability to shoot/edit engaging short-form videos or reels.
• Familiarity with tools like Buffer, Hootsuite, Later, or Metricool for scheduling and analytics.
• Graphic design or video editing experience using tools like Canva, Figma, or CapCut.
• A personal or professional social media following where you’ve experimented with growth strategies.
• SEO and content marketing knowledge to support cross-channel campaigns.
• Experience working in a fully remote, async team environment.
• Familiarity with team collaboration tools like Slack, Notion, or Asana.
• Experience running paid social campaigns or boosting organic content strategically.

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