Full-Time Social Media Specialist

The Social Media Specialist plays a critical and dynamic role in enhancing our online presence and engaging with our target audience across various social media platforms, with a special focus on advancing medical education and promoting events for physicians. In this role, you will be responsible for developing and implementing social media strategies that align with our business objectives, drive brand and event awareness, and foster community engagement within the medical communities we serve. This includes creating and promoting content related to medical education, sponsorships, and educational conferences for physicians. You will drive new initiatives and projects across multiple social and web channels for our brands, leveraging your expertise to elevate our marketing efforts. Ideally, you will have strong creative design skills as well as excellent social media knowledge to assist in task overflow and completion.

If you are passionate about social media, healthcare, and making a difference in the lives of healthcare professionals, we'd love to hear from you! Join us in our mission to revolutionize medical education. We can't wait to welcome you to the team!

Role Requirements

• Responsible for social media and communication channels such as Facebook, Twitter, Instagram, LinkedIn, YouTube, Mailchimp, Hootsuite, WordPress, Google Business, etc.
• Collaborate with the wider marketing team and Brand leaders to develop comprehensive social media strategies that support brand awareness, lead generation, and customer engagement within the medical field.
• Create compelling and relevant content for social media platforms, including but not limited to Facebook, Twitter, LinkedIn, Instagram, and YouTube. This includes written posts, graphics, videos, and other multimedia content focused on medical topics, sponsorships, and educational events for physicians.
• Plan and execute social media campaigns, contests, and promotions related to medical conferences and sponsorships to drive engagement and generate leads.
• Monitor social media channels, respond to comments, messages, and inquiries in a timely and professional manner, and foster meaningful interactions with our audience.
• Monitor social media metrics, track campaign performance, and provide regular reports and insights to optimize strategies and achieve KPIs.
• Stay informed about industry trends, social media best practices, and emerging platforms to ensure our strategies remain relevant and effective.
• Work closely with internal teams, including marketing, content creation, and sales, to align social media efforts with overall business goals and initiatives, particularly those involving medical education and physician engagement.
• Assist with overflow in other marketing areas including graphic design, copywriting, and marketing projects as needed.
• Other duties as assigned.

The salary range for this position is $46,000–$60,000 depending on experience.

Qualifications

• Associate's degree or above in Marketing, Communications, Journalism, or a related field.
• Proven experience as a social media specialist or similar role, preferably in the medical or healthcare industry.
• Proven experience with Adobe Creative Suite and Canva (emphasis on InDesign, Photoshop, Illustrator).
• Intermediate HTML and CSS.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to create engaging content tailored to different audiences.
• Proficiency in social media management tools and analytics platforms.
• Creative thinker with a passion for innovation and staying ahead of trends.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Ability to coordinate schedules and production timelines.
• Must be able to work with multiple team members in a multitude of capacities.
• Familiarity with Asana, HubSpot, and AdRoll a plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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