Full-Time Sr. Marketing Analytics Specialist

As a Sr. Marketing Analytics Specialist you will be primarily responsible for ad-hoc analysis of Sales, Marketing, and Customer data. Responsible for directly leading or supporting assigned analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications.

Develop new analytics capabilities in a way that scales, is easy to understand, and solves for business requirements. This role will regularly work across teams and functions, new initiatives will primarily be focused on Marketing.

Analytics development: Responsible for directly leading or supporting analytic initiatives across Sales Operations, Marketing Operations, Customer Research, and Marketing Communications. Advise where new insights and efficiencies are needed to support QAD’s strategic initiatives based on best practices.

Leverage current best practices across all systems where appropriate, coordinating with respective SMEs to ensure alignment. For example, a new Opportunity KPI dashboard should be created in the CRM system.

Uncover and champion new insights that may have meaningful impact.

Drive towards simplicity and scale wherever possible across functions and territories. For example, data definitions for market segmentation should be clear and consistent across Marketing Automation and CRM.

Ad-hoc reporting: Address ad-hoc reporting requests from across QAD, but primarily in Sales, Executive leadership, and Marketing.

Leverage creatively to find solutions, applying the context of the situation (do we need to be about right vs. dead on).

Resolve short-term reporting requests, such as analysis for RFPs, customer analysis, etc. Leverage and advise where standard practices and reports and analytics are better fit.

Drive towards solutions that reduce the need for ad-hoc requests. For example, leverage a modern toolset to draw accurate insights quickly through self-service, or developing automation for common tasks for quick turnaround.

Best practice: Maintain a current understanding of external best-in-class methods, tools, and technologies in analytics and data management from outside of QAD for the purpose of driving innovation in current practices to meet business objectives.

Challenge internal status quo, and test unchallenged assumptions that may impact outcomes.

Develop and maintain a current deep understanding of QAD’s business objectives, data, process and architecture across Marketing Automation, CRM, Data Warehouse, GCA, ABM, digital advertising, and website-related systems.

Maintain select key data definitions across systems, such as vertical market to SIC code mapping, etc.

Coordination and consultation: Be a data and analysis SME resource for other functions, consulting on impact assessment and data architecture to meet objectives. These functions primarily include Sales Operations, Marketing Operations, Customer Research, and Marketing Communications. Look for efficiencies, especially in data redundancy, silos, and unnecessary translations across systems and teams. Tie siloed systems together where it makes sense for process and insight.

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