Full-Time Web Analytics & Data Tracking Manager

Key Responsibilities

• Take ownership of all tag implementations in GTM and Server side GTM to feed data to tools and partners such as Snowplow, Google Analytics, Firebase, Criteo, Epsilon.
• Working closely with Marketing teams to ensure efficient and well structured tracking code
• Devising and owning new tracking specifications to be implemented
• Managing all project correspondence with stakeholders
• Experience of managing tracking implementation projects
• Set the direction of our digital analytics strategy and enforce best practices
• Audit the existing client-side/server-side data collection setup, identifying gaps in tracking and processes, identify inefficiencies and opportunities to improve the richness and quality of data collection at every step of the process
• Responsible for the end to end delivery of tracking projects, this encapsulates data capture, testing/validating results and surfacing data in the data warehouse
• Maintaining and creating documentation of tracking and processes
• Maintaining our tracking architecture to ensure we follow best practices and reduce tech debt
• Set up tracking monitoring processes to ensure we minimize downtime and preserve high quality data
• Administration and maintenance of various tracking related tools including -but not limited to- Snowplow, GA4, GTM, OneTrust

The Deal Breakers

• Expert technical knowledge of Google Tag Manager and its ecosystem
• Proven experience setting up and managing complex, large-scale implementations across web and mobile
• Experience implementing or working with clickstream data
• Some experience with SQL
• Comfortable with exploring large datasets, with an emphasis on event data to ensure our tracking is meeting downstream requirements
• Good understanding of the flow of data from data collection to reporting and insights and the impacts tracking can have on business processes
• Highly competent in translating and presenting complex technical information to a less informed audience

And you are…

• A doer! Willing to step outside your comfort zone to broaden your skills and learn new technologies
• Meticulous when it comes to devising processes, documentation and QA work
• Proactive and highly organized, with strong time management and planning skills
• Approachable personality, happy to help resolve ad-hoc unscheduled problems
• Proactive, self-starter mindset; identifying elegant solutions to difficult problems and being able to suggest new and creative approaches
• Great time management skills with the ability to identify priorities

Nice to have

• Experience working with Snowplow or other event-level analytics platform is a big plus
• Experience setting up Server Side Google Tag Manager to reduce page load times
• Exposure to cloud based data warehousing and modelling
• Experience setting up analytics integrations with AB testing platforms (we use Optimizely)
• Knowledge or experience of server-side tracking implementation
• An engineering mindset looking to leverage modern tools and technologies to drive efficiencies
• Exposure to Python/R or similar procedural programming language