Full-Time Analyst (Marketing Mix Modeling)

As an Analyst, you’re a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen’s Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.

What you’ll do as an Analyst:

We will teach you how to use all the features of the Keen Platform to drive our Client’s desire to measure marketing and make investment decisions differently. Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:

• Provide and Teach Data Manipulation and Management Services
• Direct data aggregation, cleansing, and uploading into the Keen Platform
• Data Source integration support with Client Users
• Provide and Teach Model Quality Checks

The Keen Platform generates a model of the Client’s business - you will review the inputs and outputs of these models to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support. Collaborate with Sr Analysts to suggest changes to models if needed, to improve model health and support the narrative the Client is looking for.

• Provide and Teach Support Plan Optimizations
• You will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client’s planning goals
• You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform
• Provide & Teach Support Narrative & Story-Telling Deck Generation

A Plan is only as good as the Story supporting it; you will support the Account Director’s story needs by configuring the Reporting features of the Keen Platform to drive the account strategy. You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients. You will be expected to attend (remotely) key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.

Ongoing Troubleshooting & Support

• Troubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients’ business objectives and driving success.
• Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.
• Provide feedback to product development for platform enhancements that improve the client experience.

What characteristics do the best Analysts have?

• You love business software. You love using it. You want to use it all day. (Because you will!)
• You love Excel. You love data. You love looking at, organizing, and playing with data in Excel. You love PowerPoint. You know how valuable it is to put together a good deck, and you love doing it.
• You love to do good work, and it’s the only type of work you do. You love to learn and are a self-starter for learning new things. (We’ll teach you all about Bayesian modeling - unless you teach yourself)

2+ years of experience in a combination of any of the following in academic or professional experience:

• Marketing Analytics
• SaaS Customer Success
• Data Cleansing & Management

What is the last date for applying to the job?

Which countries are accepted for this remote job?