Full-Time Brand Content Strategist

• Develop brand-aligned, multi-channel marketing content using Persado’s Enterprise content generation platform
• Design and execute A/B and multivariate tests across digital marketing campaigns, then analyze performance data to learn what resonates with different audiences
• Present actionable insights and strategic recommendations to clients
• Collaborate with clients to align on testing strategies, campaign objectives, brand voice, and long-term content goals
• Ensure all campaigns are delivered effectively, within deadline and aligned with business objectives
• Work alongside the rest of the Operations team, Customer Success, and Data Science teams to ensure customer KPIs are met

• 2-4 years of experience in copywriting, content strategy, or content marketing, preferably within financial services or another regulated industry
• Ability to embrace brand voice for a variety of customers
• A strong ability to work across disciplines—writing, strategy, analytics, and technology
• A data-driven mindset and curiosity for what drives customer engagement
• Excellent written and verbal communication skills
• Strong time management and organizational skills; ability to manage multiple campaigns under tight deadlines
• Comfort working both independently and collaboratively with internal teams and clients
• Proficiency with Microsoft Office Excel and G suite
• Experience with A/B or multivariate testing ideal
• Previous work at a creative agency a plus
• Experience with content management systems, HTML, graphic design and email platforms a plus

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