Full-Time Brand Copy Lead

About Bobbie Bobbie is creating a parenting culture of confidence, not comparison. And it starts with how we choose to feed our babies. We crafted our European style infant formula with purposefully sourced, organic ingredients to give parents a product they are proud to feed their babies, direct to their doorstep. Bobbie is proud to be the only US formula that is designed to meet both FDA and EU standards. Although 83% of parents turn to formula in the first year of their baby’s life, this is the silent majority that is often shamed for not being able to exclusively breastfeed. Co-founded by two moms and created by a team of mom scientists, nutritionists, pediatricians, and lactation consultants, the Bobbie team knows first hand that there is no one size fits all for feeding. With Bobbie, we hope you can Bottle Boldly.

The Role Do you live for a tagline? Agonize over the perfect ad script? Do oxford commas give you a little thrill? Bobbie is looking for a Brand Copy Lead to develop, own, and hone a differentiated brand voice across every touchpoint. You:

• Are obsessed with words, character creation, and the power of storytelling.
• Thrive on writing as much as you do on editing and mentoring a team.
• Get excited about crafting a compelling brand narrative and editing clear messaging sources of truth.
• Love working across creative and marketing teams to ensure Bobbie’s voice is distinct, consistent, and evolving in all the right ways.

We:

• Are a growing team of passionate creatives and marketers on a mission to shake the stigma that surrounds parents’ feeding choices.

What you will accomplish

• Develop & Own Brand Voice: Define, refine, and reinforce Bobbie’s unique voice across all channels, ensuring it remains consistent, compelling, and adaptable for different audiences and platforms.
• Manage a Messaging Ecosystem: Maintain and evolve a brand style guide, voice guidelines, and messaging sources of truth to ensure copy alignment across the entire business, including outside partners.
• Write & Edit Across Channels: Lead messaging strategy and execution across video, paid, email, platform, packaging, campaigns, and more—adapting tone and style as needed.
• Script Video Content: Work closely with video editors and animators to write and refine high-volume video scripts for marketing, product storytelling, and brand campaigns.
• Mentor & Edit a New Team: Provide editorial oversight, feedback, and mentorship to internal future and present freelance writers, ensuring top-tier copy across all creative outputs.
• Collaborate Cross-Functionally: Partner with marketing, creative, and product teams to align messaging with overall business and brand strategy.
• Ensure Strategic Messaging Alignment: Keep key stakeholders informed and aligned on messaging priorities and frameworks.

What we would like you to have

• 10+ years of experience in brand copywriting (CPG, eCommerce, and startup experience preferred).
• A portfolio of compelling brand, product, or social campaigns you concepted and wrote end to end—including video scripts—that demonstrates an ability to distill complex ideas into digestible, memorable narratives.
• Experience building and managing a brand style guide and leading messaging consistency across a company.
• Skilled editing chops, an impeccable eye for detail, and an ability to elevate the work of other writers.
• A collaborator and communicator who thrives in a fast-paced, cross-functional environment and can seamlessly work with art directors, marketers, and leadership.
• A self-starter who takes ownership of projects, sees around corners, and is always thinking about how to make messaging sharper, smarter, and more compelling.

Compensation Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $178,000

Group B (Los Angeles, Chicago, Austin, Denver, Boston, Washington DC, San Diego, Philadelphia, Portland, Sacramento): $160,000

Group C (Albany, Atlanta, Baltimore, Baton Rouge, Birmingham, Charleston, Charlotte, Cincinnati, Cleveland, Dallas/Fort Worth, Detroit, Houston, Indianapolis, Las Vegas, Miami, Milwaukee, Nashville, New Orleans, Omaha, Orlando, Phoenix, Pittsburgh, Research Triangle, Salt Lake City, St. Louis, Tampa, Twin Cities): $151,500

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