Full-Time Brand Design Lead

We’re looking for a Brand Design Lead to shape and steward the future of our brand identity. As a growing mobile app startup, we need a design leader who can seamlessly blend conceptual thinking with hands-on execution.

You’ll be responsible for defining and maintaining the uniformity of our visual brand expression across all touchpoints, creating brand guidelines, and leading an upcoming brand refresh. You’ll manage and mentor a designer on your team while also rolling up your sleeves to produce high-quality design work yourself. Over time, you’ll help scale and expand the design team as our business grows.

Areas of Responsibility:

• Brand Leadership: Own the visual brand identity, ensuring consistency and cohesion across all channels and platforms.
• Brand Guidelines: Develop, maintain, and evolve comprehensive brand guidelines to enable uniform design standards across the organization.
• Brand Refresh: Lead an upcoming brand refresh project, modernizing our visual identity to reflect our growth and vision.
• Design Execution: Create compelling visual assets for marketing campaigns, product launches, presentations, social media, and other customer-facing materials.
• Team Leadership: Manage, mentor, and grow the design team.
• Cross-Functional Collaboration: Partner with Brand Marketing, Product, and Leadership teams to ensure a unified brand experience across user touchpoints.
• Creative Strategy: Contribute conceptual thinking to brand storytelling, campaign ideation, and design direction.

Requirements:

• 8+ years of professional design experience, with at least 2–3 years in a senior or lead role.
• Proven experience building and evolving brand identities at a high-growth company, preferably in tech, mobile apps, or consumer products.
• Strong portfolio demonstrating conceptual thinking and executional excellence across digital, print, and brand systems.
• Proficiency in design tools (Figma, Adobe Creative Suite, etc.).
• Experience managing and mentoring designers, with an interest in building and scaling teams.
• Strong understanding of visual design principles, typography, and storytelling.
• Ability to thrive in a fast-paced startup environment and balance strategic vision with hands-on execution.

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