Full-Time Consumer Insights Manager

We are seeking a driven and insightful Consumer Insights Manager or Associate Consumer Insights Manager to play a pivotal role in shaping our new product launches and expanding our brand within the creative project-making space. In this role, you will bring our strategic product research agenda to live, translating consumer passion and needs into innovative product concepts and enhanced consumer experiences.

Partnering closely with product managers and cross-functional teams, you will design, conduct, and analyze research, transforming insights into strategies that advance our products and the consumer experience.

• Design and execute adhoc research projects, quant or qual, from start to finish
• Conduct qualitative research, including IDIs, panel communities, online bulletin boards, focus groups, and ethnographies
• Analyze large survey-based datasets and conduct higher-level analysis, including driver analysis
• Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
• Ensure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findings
• Partner with cross-functional teams, using insights to drive alignment, action, and win-win outcomes

This is a hands-on role, with potential to manage vendors

• 5+ years of consumer insights experience in a corporate environment, on the research supplier side as well as client side
• Deep experience designing and executing quantitative or qualitative research studies from start to finish
• Experience analyzing large survey-based datasets and conducting analysis using SPSS
• Excellent communicator and cross-functional relationship builder
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ

What is the last date for applying to the job?

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