Full-Time Content Marketing Manager

Kion automates CloudOps with a single platform providing policy-based identity, FinOps, and compliance for multicloud infrastructure. Kion helps organizations achieve ‘governance by default’ through improved visibility, automation, guardrails, and guidance across AWS, Azure, GCP and OCI environments. This helps enterprises reduce complexity, eliminate chaos, and minimize manual work so they can innovate faster with less risk.

Wherever they are on their cloud journey, Kion empowers organizations to confidently provision accounts, maintain financial control, and ensure compliance with security regulations. Kion serves leading commercial, higher education, and government agencies.

Your Role: As the Content Marketing leader, you’ll be responsible for driving the company’s content and SEO strategy to inform and educate Kion’s target personas along their cloud journey. In this role, you’ll be responsible for developing the approach to drive maximum visibility for Kion’s messaging and value proposition as well as creating high value content for campaigns and lead conversions.

You will work in a fast-paced, agile and collaborative marketing environment, managing multiple projects and working across internal stakeholders and outside agencies. The ideal candidate appreciates ‘wearing many different hats’ and being versatile to meet business requirements.

Your Day-to-Day:

• Establish SEO, keyword and backlink strategy to align to pillar campaigns.
• Build and manage a rich content/editorial calendar to attract a qualified audience.
• Blog regularly to attract site visitors.
• Review and optimize content for all digital properties.
• Create multi-modal campaign-related resources.
• Grow new leads by converting site traffic.
• Nurture Kion prospects by producing regular, helpful content.
• Optimize marketing automation and lead nurturing processes.
• Collaborate with leadership, product, sales and industry experts to create compelling content.

Qualifications:

• BS/BA in business, marketing or communications.
• 7+ years of experience.
• Cloud, SaaS, management/governance software experience (preferred).
• Experience driving continually improving content and SEO initiatives.
• Understanding of the Google search algorithm and backlink approaches.
• Experience planning and executing prospect & customer-facing content programs.
• Understanding of the sales funnel, lead lifecycle and acceleration tactics.
• Experience breaking down technical topics for multiple audiences.
• Experience using analytics to inform content marketing decisions.
• Excellent communication, professional writing and content curation skills.
• Customer and sales focused.
• Proven experience partnering with product and sales teams.
• Strong communication and collaboration skills.
• Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & WordPress) and AI/analytics tools (ChatGPT & SEMrush).
• Solid project management experience.

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