Full-Time Content Marketing Manager

Moodle with us!

We're the world's most popular learning platform and we’re on a mission to empower educators to improve our world.

We are now seeking an enthusiastic, creative, and driven Content Marketing Manager to join our Global Marketing team. You'll have the opportunity to shape our storytelling strategy, work with a passionate team, and see the tangible results of your work on a global scale. If you’re a creative thinker who can combine strategic insight with a hands-on approach to content creation, we’d love to hear from you!

Fully flexible and working from anywhere in Spain or the UK, this role will be offered as a permanent contract.

What your new job can look like…

At Moodle, no two days will ever be the same, but most days in this role usually involve a mix of:

• Collaborating with product, sales, partners, and service delivery teams to create content that resonates with our audience and aligns with our brand messaging.
• Defining clear content goals aligned with business goals (e.g., brand awareness, lead generation, customer engagement). 
• Managing a seamless content pipeline to keep our target audiences engaged
• Writing, editing, and producing high-quality content such as blogs, eBooks, whitepapers, videos, podcasts, and social media posts.
• Measuring content performance using metrics like MQLs, SQLs, conversion rates, and ROI to continuously optimise our strategy.
• Leading Moodle’s in-house content agency, guiding a talented team to deliver exceptional results.

Requirements

We'd love to meet you…

Especially if you have:

• 5+ years of experience in content creation and content marketing in a B2B environment.
• Ability to align content strategy with broader marketing and business objectives
• Proficiency in understanding the target audience through research, personas, and feedback. 
• Strong writing and editing skills; ability to create compelling and grammatically correct content. 
• Understanding of SEO principles to ensure content ranks well in search engines. 
• Proficiency in using analytics tools (e.g., Google Analytics, SEMRush) to assess content performance.
• Basic knowledge of design principles and software for content layout and visual enhancement. 
• Proven track record of creating innovative and unique content that engages target audiences. 
• Experience leading a high performing, creative team.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and levels.
• You thrive in a diverse, global environment and build strong, positive relationships with your stakeholders.
• Familiarity with Moodle and understanding of the e-learning market is a plus!