Full-Time Content Marketing Specialist
ChargePoint is hiring a remote Full-Time Content Marketing Specialist. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
ChargePoint
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About the Role: We are seeking a driven content specialist to produce, test, and generate demand generation content globally. Collaborate with marketers to inform content strategy and ensure accuracy. Must be data-driven, innovative, and thrive in a fast-paced environment, excelling at managing multiple projects with a can-do attitude.
Responsibilities:
- Develop and manage a content roadmap and global calendar aligned with campaigns and product launches.
- Produce engaging content across various formats (website, ads, video, email, social media, etc.), experimenting with new formats to reach the target audience.
- Ensure steady content delivery across the funnel to engage target audiences effectively.
- Use generative AI tools to streamline content creation, enhance personalization, and scale marketing efforts.
- Optimize content for SEO.
- Assess content performance metrics for continuous optimization and data-driven decisions.
- Oversee the full content lifecycle: ideate, write, edit, and publish engaging content aligned with brand voice and guidelines.
- Collaborate with internal stakeholders to ensure content meets audience needs and supports strategic aims.
- Monitor and analyze content performance, using data to refine future content strategies.
- Embrace feedback constructively for professional growth.
- Manage the content calendar and blog.
- Edit, proofread, and improve content.
- Stay updated on content trends and best practices.