Full-Time Content Writer and Communication Strategist

Key Responsibilities:

Content Creation:

• Write, edit, and proofread high-quality content for various platforms including websites, blogs, social media, newsletters, press releases, and marketing materials.
• Develop engaging and SEO-friendly content that resonates with our target audiences.
• Collaborate with the marketing team to create content that supports our campaigns and initiatives.
• Social media posts including video creation.

Communication Strategy:

• Develop and implement comprehensive communication strategies that align with our business goals.
• Analyze audience insights, market trends, and competitive landscape to inform content and communication approaches.
• Manage and maintain a content calendar to ensure timely and consistent delivery of content across all channels.

Brand Voice and Messaging:

• Ensure consistency in tone, style, and messaging across all content and communication channels.
• Work closely with the brand team to maintain and evolve our brand voice.
• Develop key messaging and positioning for new product launches, campaigns, corporate communications, and Innovation work.

Collaboration and Coordination:

• Work in partnership with Innovation Office teams to highlight their work and coordinate messaging across the organization.
• Collaborate with internal teams including marketing, design, sales, and product to align content efforts with overall business objectives.
• Coordinate with external agencies, freelancers, and partners to produce high-quality content.

Performance Tracking and Reporting:

• Monitor and analyze content performance using relevant metrics and tools.
• Provide regular reports and insights on the effectiveness of content and communication strategies.
• Adjust strategies based on performance data to optimize engagement and reach.
• Bachelor’s degree in Communications, Marketing, Journalism, English, or a related field.
• Proven experience as a content writer, copywriter, or communication strategist.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO principles and content marketing strategies.
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to manage multiple projects and meet tight deadlines.
• Strong analytical skills and attention to detail.
• Excellent interpersonal and communication skills.
• Creative thinker with the ability to generate innovative ideas.