Full-Time CRM Content Team Lead

CRM Content Team Lead

We are looking for a CRM Content TL to join our team.

Create and execute CRM content strategies across email, push, SMS, and in-app.

Optimize content using performance metrics (open rate, CTR, conversion, etc.).

Ensure consistent brand voice across all CRM communication channels.

Collaborate with CRM marketers, analysts, designers, and product teams.

Build a library of templates and automated lifecycle campaigns.

Conduct A/B tests on subject lines, formats, and copy.

Monitor competitors and apply relevant best practices.

Lead and manage a team of copywriters (hiring, tasks, quality control).

Minimum requirements:

• Minimum 3 years of iGaming experience with a focus on CRM content
• Strong knowledge of slots, live casino, bonus systems, and wagering mechanics
• Fluent in English (C1 level or higher)
• Hands-on experience with CRM platforms
• Excellent communication and analytical skills
• Experience working in cross-functional teams
• Creative mindset with a strong focus on performance and results

Nice to have:

• Experience in multi-brand casino environments with varied audiences
• Familiarity with gamification mechanics and player segmentation
• Collaboration experience with retention, VIP, and product marketing teams
• Understanding of compliance across regulated markets (MGA, Curacao, UKGC)
• Experience with copy localization and managing multilingual CRM content
• A/B testing experience with basic skills in Excel/Google Sheets
• Familiarity with dynamic content tools and real-time CRM personalization
• Interest in iGaming trends, player behavior psychology, and retention strategies

Remote work

Vacation: 20 working days

Quaterly bonuses based on KPI

Paid sick leave

Learning Coverage

Team Building programs

Mental Health Programs

Sport coverage

Medical insurance

What is the last date for applying to the job?

Which countries are accepted for this remote job?