Full-Time CRM Content Team Lead

We are seeking a CRM Content Team Lead to join our team.

Responsibilities Include:

• Create and execute CRM content strategies across email, push, SMS, and in-app.
• Optimize content using performance metrics (open rate, CTR, conversion, etc.).
• Ensure consistent brand voice across all CRM communication channels.
• Collaborate with CRM marketers, analysts, designers, and product teams.
• Build a library of templates and automated lifecycle campaigns.
• Conduct A/B tests on subject lines, formats, and copy.
• Monitor competitors and apply relevant best practices.
• Lead and manage a team of copywriters (hiring, tasks, quality control).

Requirements:

• Minimum 3 years of iGaming experience with a focus on CRM content.
• Strong knowledge of slots, live casino, bonus systems, and wagering mechanics.
• Fluent in English (C1 level or higher).
• Hands-on experience with CRM platforms.
• Excellent communication and analytical skills.
• Experience working in cross-functional teams.
• Creative mindset with a strong focus on performance and results.

Nice to Have:

• Experience in multi-brand casino environments with varied audiences.
• Familiarity with gamification mechanics and player segmentation.
• Collaboration experience with retention, VIP, and product marketing teams.
• Understanding of compliance across regulated markets (MGA, Curacao, UKGC).
• Experience with copy localization and managing multilingual CRM content.
• A/B testing experience with basic skills in Excel/Google Sheets.
• Familiarity with dynamic content tools and real-time CRM personalization.
• Interest in iGaming trends, player behavior psychology, and retention strategies.

Benefits:

• Remote work
• 20 working days of vacation
• Quarterly bonuses based on KPI
• Paid sick leave
• Learning coverage
• Team building programs
• Mental health programs
• Sport coverage
• Medical insurance

What is the last date for applying to the job?

Which countries are accepted for this remote job?